Kelly Johnson, Sr Director of Content Strategy and Web Strategy at Lever, talks with Jeremy about the promises and perils for B2B marketers of investing time and resources in emerging content types, including TikTok, augmented reality, and virtual reality.

Highlights:

The promises and perils of build content on "rented land," i.e. platforms that may not have a long shelf life
Dealing with security concerns on new platforms
How can B2B marketers use immersive experiences like VR? May be too soon to tell ...

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Memorable quotes:

"So I think that's a concern with any platform, to be honest with you. That's not your own. You always have to evaluate how much time and attention and investment you wanna make in it before if it should go away, you lose that appendage, so to speak, or that tool in your arsenal to create an audience"

"One of the challenges I've heard TikTok had was the purported breach that basically exposed some private data. Cybersecurity analysts discovered a breach of an insecure server, that allowed TikTok storage to be exposed and which contains, personal user data, so that type of security breach gives me pause"

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TikTok, AR, VR, Twitter Spaces, and other emerging content types w/ Kelly Johnson