Pam Smith, Chief Marketing Officer at Globality, talks with Jeremy about the value of talking 1 on 1 with prospects.
Highlights:
- How talking with prospects helps you understand how they think
- Why it's important to hear how prospects talk and take note of the words they use
- Why both sales and marketing should be talking to prospects
Learn more about Globality
Connect with Pam on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing