

GTM Science - A show for GTM and RevOps leaders
Union Square Consulting
To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs, private equity investors, and revenue leaders who’ve done it themselves.
No silver bullets. Just real talk about what works.
Learn more at unionsquareconsulting.com
No silver bullets. Just real talk about what works.
Learn more at unionsquareconsulting.com
Episodes
Mentioned books

Mar 23, 2023 • 49min
RevOps Live #22 - How We Tripled Sales Efficiency in an Economic Downturn
In this episode of RevOps Live, Eddie Reynolds, Founder & CEO of a Union Square Consulting, sits down with Joel Arnold, VP of Revenue Operations to discuss how they tripled sales efficiency during an economic downturn.
Joel shares his story of how he was able to balance his company's revenue engine, increase production per rep, and boost overall bookings. The two also discuss the importance of not letting a crisis go to waste, citing a Harvard Business Review case study that showed companies who cut costs carefully were able to come out of the 2008 financial crisis stronger than their competitors.
They also touch on the importance of engaging leadership and changing their views over time, as well as starting with metrics and capacity models to identify bottlenecks and inefficiencies in the revenue engine.
If you're looking to weather a downturn and improve your revenue operations, this episode is a must-listen!
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This episode was recorded live on March 22, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
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● LinkedIn
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Mar 8, 2023 • 52min
RevOps Live #21: Achieving Sales & Marketing Alignment - Tactical Tips for Improving Performance
In this episode of RevOps Live, host Eddie Reynolds (Founder & CEO) joined by Joel Arnold (VP of RevOps) breakdown essential knowledge for achieving sales and marketing alignment more efficiently.
The discussion also covers a broad range of topics, including the way people buy, the importance of trust and validation in purchasing decisions, and the impact of technology on sales and marketing. They also emphasize the need to focus on marketing fundamentals and small tactics that can have a big impact. Ready to gain some valuable knowledge?
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This episode was recorded live on March 8th, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
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● LinkedIn
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Mar 1, 2023 • 56min
RevOps Live #20 - The Real ROI of RevOps
In this weeks addition of RevOps Live #20 we reveal the REAL return on investment (ROI) of RevOps.
Discover why you can't win in the long run without RevOps and how it should focus on enterprise value, not just revenue growth. Don't miss out on this eye-opening discussion with Joel Arnold, our VP of RevOps.
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This episode was recorded February 23rd, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Feb 23, 2023 • 56min
RevOps Live #19 - Building Better Territories
RevOps Live is back with episode #19, and this time, the discussion is all about building better territories. Hosted by Eddie Reynolds, Founder & CEO of Union Square Consulting.
In this episode, Joel Arnold, the VP of RevOps at Union Square Consulting, is here to guide us through this critical topic that affects not just the sales team but also the overall efficiency of an organization. Joel & Eddie also discuss the common challenges teams face with territory planning and how it impacts the bottom line. They delve into the three Ts - territory, timing, and talent - and how they're all interrelated.
If you're looking to optimize your sales team's performance and make the most of your resources, this episode is a must-listen. So join us for an insightful conversation that can make or break certain people, only on RevOps Live.
To signup for all future events, click here.
This episode was recorded February 23rd, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
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Feb 15, 2023 • 53min
RevOps Live #18 - Stop the Daily Fire-Drills in RevOps
Maximizing Efficiency and Productivity in RevOps: Practical Tips for Organizing Your Work
Are you struggling to manage the ever-increasing workload in RevOps? Do you feel like you're drowning in a sea of requests and never have time to be strategic? If so, you're not alone. Many RevOps professionals face similar challenges, but there are practical ways to bring order to the chaos and get more done.
In this article, we'll dive deep into this topic with Joel Arnold, our VP of RevOps, and Eddie Reynolds, our CEO/Founder. We'll share some actionable tips for organizing your work, providing visibility to leadership, and freeing up more time to focus on the most important tasks.
To signup for all future events, click here.
This episode was recorded on Wednesday, February 15th, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Feb 9, 2023 • 57min
RevOps Live #17 - How You Uncover Deep Insights Into Your Revenue Engine
Join Eddie Reynolds, Founder & CEO of Union Square Consulting, for the latest episode of RevOps Live!In this episode, we're bringing back Joel Arnold, VP of Revenue Operations at Union Square Consulting. Joel is an expert in the field of revenue operations and has a wealth of knowledge to share with our listeners.
In this episode, Joel and Eddie will dive into the importance of Insights in driving revenue growth. We often focus on building the perfect tech stack, optimizing marketing and sales funnels, and automating processes, but these efforts alone don't always result in revenue growth. The key to driving growth is through understanding and analyzing the data, and that's where Insights come in.
Joel and Eddie will explore how insights can provide valuable guidance to leadership and help organizations make strategic decisions to drive growth. They'll discuss the difference between RevOps and systems administration and why RevOps is a critical role in today's business landscape.
Don't miss this exciting episode of RevOps Live!
To signup for all future events, click here.
This episode was recorded on Wednesday, Feburary 8th, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Feb 2, 2023 • 1h 25min
RevOps Live # 16 - How do you grow your career in RevOps?
In this episode of RevOps Live Joel Arnold, VP of Revenue Operations at Union Square Consulting joins us again to chat with Eddie Reynolds about how to grow your career in RevOps, what it takes to become a VP of RevOps and much more.
To signup for all future events, click here.
This episode was recorded on Wednesday, Feburary 1st, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
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Jan 26, 2023 • 1h 6min
RevOps Live #15 - The RevOps Pyramid of Peak Efficiency
In this episode of RevOps Live, our new VP of Revenue Operations, Joel Arnold, shares a methodology he's been crafting for years; the RevOps Efficiency Pyramid.
He walks us through the four stages of maturity as Revenue Teams evolve from their first step of implementing a CRM to achieving Peak Revenue Efficiency with full alignment across teams, advanced analytics, and even AI/ML.
To signup for all future events, click here.
This episode was recorded on Wednesday, January 25th, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Jan 11, 2023 • 1h 27min
RevOps Live #14 - Evolving from Founder-Led Sales with Wayne Morris
In this episode of RevOps Live guest Wayne Morris joins host joins host Eddie Reynolds to discuss founder-led sales, unique selling proposition, defining & differentiating idea market fit, product market fit & go-to market fit and much more on this weeks edition of RevOps Live.
Who is Wayne Morris?
Chief Revenue Officer, Wonderschool Inc
Chief Revenue Officer, Guidebook Inc
General Manager, UK, Maxymiser Inc
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This episode was recorded on Tuesday January 10th, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Jan 5, 2023 • 1h 23min
RevOps Live #13 - WTF is BizOps with Rachel Nazhand
In this episode of RevOps Live guest Rachel Nazhand joins host joins host Eddie Reynolds to discuss business operations, how it relates to revenue operations, and discuss this hot take "Why #RevOps is actually a *type* of #BizOps"
Who is Rachel Nazhand?
Experienced Operations Professional, specializing in small business, Series A to Series C, startups and Corporate Environments.
VP of Business Development at Zelis (a platform that bridges gaps in the financial system and aligns interests across healthcare insurers, providers, and consumers
Founder of VPiR, Vice President in Residence.
Advisor at Climate Club ( which works with companies to embed sustainability into the employee experience through role-relevant data.
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This episode was recorded on Wednesday January 04, 2023
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
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