two & a half gamers

This is no BS gaming podcast 2.5 gamers session #38. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/KwYPBbIrRUE Agenda: 00:00 Intro 02:30 Podcast agenda 04:18 How to maximise Ad revenue for a holiday season?  05:33 Mariah Carey made over 50mil! Devs, please look at her.. 06:50 Q4 Admon tip 1 08:52 Q4 Admon tip 2 10:20 Q4 Admon tip 3 (how to make $26k extra/year) 13:38 Mr.Robot Remiar gives a compliment to Felix  14:40 Admob people please leave here! 14:42 Q4 Admon super pro tip 4 16:37 Admob people please come back here! 16:43 UA Q4 intro 17:43 Seasonal creatives in UA 20:40 New TikTok SPC campaign 23:00 SPC campaign perfomance 23:52 Noob question from non-UA Jakub 24:50 How could you get the best performance on SPC campaign?  25:52 Facebook UA vs TikTok UA? 27:57 War of Clones - Heroes vs. Hordes intro 28:42 Brief UA check  30:11 Jakub's excitement about Heroes vs. Hordes is immense 32:10 Timelines 33:40 Heroes vs. Hordes numbers  34:40 Vectors & systems 39:00 Is survivor.io or Heroes vs. Hordes niche? 41:14 Marvel Snap patchnotes Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me Learn more from our sponsor: https://www.adikteev.com/blog/implement-cross-promotion-for-apps

This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/LnA10ZZ3Nc4 Agenda: 00:00 Intro 03:20 Second Dinner company intro 05:40 Jakub being rude! 06:50 Channel mix (Facebook is the biggest spender) 07:30 How to stop pouring UA money down the drain 08:55 GEO revenue mix 09:40 GEO mix both Android and iOS in terms of spend 10:45 Shotgun UA approach 11:30 how to run CCG UA on ad networks? 15:05 Tiktok UA strategy 16:50 Creative strategy  21:42 Admon intro 22:55 Ads vs Marvel license? 24:50 Highest AdARPDAUs  25:00 Ad realm of speculations 26:40 Missing out on $500k of Ads?  28:10 Game design & Second dinner team intro  28:45 Good old mulligan 31:00 Gwent vs Marvel Snap comparison 33:45 what can you buy for hard cold cash? 34:00 pre-scripted pools of cards 37:30 Rock-paper-scissors  39:20 You can't speed up the game with money! 40:50 calculating the spending depth 45:57 Win rate increases retention Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #4. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Erik Gloersen & Matej Lancaric Youtube: https://youtu.be/U9VvPzLk3Pk Agenda 00:00 Podcast intro 01:28 Erik Gloersen introduction 08:00 Erik & Sisu ventures 08:50 Pre-powerpoint investment 09:35 Which skills do you require to be a general manager in a fund? 11:20 Investing in repeat-founders 13:44 How to do the due diligence?  17:00 UA is hard, mobile is dead 21:00 Is blockchain a new way of gaming? 28:00 Who do you need in your founding team 29:20 Is UA important in the first stage? 32:00 How many home runs per failure do you need? How does the VC model work? 34:30 When bootstrap and when to take VC money? 40:19 Biggest regret in investment 42:00 Favourite books  https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012 https://www.amazon.com/Built-to-Last-Jim-Collins-audiobook/dp/B0813QCVN9/ref=sr_1_1 https://www.amazon.com/Zero-to-One-audiobook/dp/B00M284NY2/ref=sr_1_1 44:35 Rapid quiz sisu.vc Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/i3g99yfCS5E Agenda: 00:00 Intro 03:23 Google AdROAS campaigns 09:25 Hamburger optimisation approach 10:30 Proxy events BS 12:30 Proxy event test suggestions 15:20 Ads are beautiful 16:00 Exchanges are growing 20:40 Inventory LOL! 22:31 Admon Super secret & super helpful tip 24:00 IT'S JUST ONE LINE OF CODE!  26:18 Admon tip no.2 26:44 Survivor.io observations & updates 28:08 Props to us 30:40 What is a horizontal content? 35:10 1.5Mil USD /day revenue! 35:20 Retention metrics Archero vs Survivor.io Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #35. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/WOyKNFO36HE Agenda: 00:00 Intro 03:40 Amplify update 05:50 App open ads getting Interstitials  08:10 Wild hostile Remo appears  10:10 Branding comes to Applovin exchange 12:25 High five to Felix (check on youtube!) 13:10 How developers earn more money from Brand ads? 14:05 Vessel - a new NFT marketplace 23:30 Facebook User Acquisition tech checklist 29:43 App-ads.txt importance 31:00 Is Tiktok as complicated as Facebook? 32:00 This week in Japan  32:18 Charge Champions soft launched by Small Giant Games  33:10 Uma Musume Pretty Derby intro  36:00 Demographics of Uma Musume Pretty Derby 38:40 Definition of a Horse Girl 41:30 Small giant games soft launch release  Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #34. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/ELLmCtF5iVs Agenda: 00:00 Intro 01:50 PGC vibe & news 04:20 Amazon Publisher Services update 11:40 UA on Amazon 18:02 Global launch newsletter tip humiliation  22:30 Low budget UA tips 26:30 When to increase budgets? 28:40 Sheep a Sheep game exploding in China 37:20 Is this game making 7 Million revenue a day? Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/-qRBi3s4w68 Agenda: 00:00 Intro  05:00 Why developers use fake ads? 06:00 Why is it happening?  08:00 Reviews?  12:00 Facebook banning the fake ads? how about nope 13:20 Fake ads as a funnel 14:30 What affects the CPI? 16:50 fake core gameplay as an evolving trend 18:30 evolution fake ads 24:00 8 million a month revenue for 5 year old game with 0 changes https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/ 27:20 Is Jakub a changed man after getting covid?  27:30 Is Kingdom Guard a tower defense? WRONG! 34:40 X-Hero example 36:00 Fake ads = game play illusion  37:00 Best predictor of creative performance?  38:20 End cards  39:10 3 click end card template 42:55 "You don't need to have great creatives", Felix 45:20 Real data for longer end cards See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/De1Io0Hgp_s Agenda: 00:00 Intro 03:20 Admob Bidder update 05:19 Google tROAS update 07:24 Roblox bringing ads into the experiences next year 10:35 New Marvel AR game is coming 14:43 Marvel snap launches in October 17:31 Global launching like a pro intro! 18:26 What does global launch mean for ad mon? 19:59 Top Ad networks to start with  20:30 strong GEO centric Ad networks 23:00 Admon <3 UA (Tier setup waterfall prices) first game launch ever I’d say start with in USA: iOS $210 iOS - on RVs $200 iOS - on Inters $9 iOS - Banners Android $200 Android - Rewarded $200 Android - Inters $10 Android Banners 26:00 What are add.app.txt & info.plist files 27:30 A/B testing during Global launch 29:00 Game Design starting with content pipeline 29:53 99% of games don't make money during soft launch 30:30 Please hire Jakub Remiar for motivational speeches / motivate your company 32:00 Optimal content for global launch 33:30 Simulate your spend depth & how to do it? 36:20 Have conversion offers ready (ideally in monetisation stage) 38:00 Events! 39:00 Balance game as fast as you can! 41:00 Global launch black screen issues 42:00 What questions do you need to ask yourself? 42:54 Gardenscapes rumour 43:43 Big splash GL over 45:20 Cashflow for global launch 46:30 UA team experience 47:10 Creatives  49:00 Budget scenarios 51:10 Simplified UA structure for global launch See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #31. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/mowIJKtG1M8 News UA tips for Killer User Acquisition Q3 version  https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/  Agenda: 00:00 Intro 02:11 Survivor.io redemption story 09:10 Matej was correct about $500k/day IAA estimation 11:50 UA tips article 12:50 You scaled your game, now what? 13:50 What does scale mean in terms of Ads monetisation?  15:00 Top Ad networks you need in mediation at scale 17:00 Never put interstitials or banners in your game (or?) 19:00 What is refresh rate for banners? 20:30 Cool rewarded video placements 26:00 Game design vectors intro 29:10 Talent grid system example 33:00 Lazy game design or efficient 36:30 in UA "I scaled a game doesn't exist" 37:45 Golden cohort explanation 40:30 Experimenting in UA 41:00 Incrementality tests 42:30 Top UA channels to work with 44:00 UA is changing at scale on a weekly basis 44:30 More creatives at scale 46:30 New pair of eyes in UA See you at PGC Helsinki! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/erMhpmdw5dA Agenda: 00:00 Intro 05:00 Survivor.io intro 8:10 Daily revenue of the game 8:55 User acquisition 14:00 Who is the mediation partner? 15:30 Do you need to create tiktoks instead of creatives?  16:40 How long was survivor.io in the soft launch? 20:20 Do they use companies for UA funding? 22:30 Admonetisation numbers and calculations 27:00 Admon SDKs implemented 30:05 Ads placement suggestions & discussion 33:00 UA channel mix 36:30 Survivor.io Creatives  37:50 global launching in 2020 vs 2022 39:40 How much money they could earn in peak? https://lancaric.me/survivor-io-global-launch-ua-case-study/  Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me