This is no BS gaming podcast 2.5 gamers session #31. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/mowIJKtG1M8

News

UA tips for Killer User Acquisition Q3 version

https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/

Agenda:

00:00 Intro

02:11 Survivor.io redemption story

09:10 Matej was correct about $500k/day IAA estimation

11:50 UA tips article

12:50 You scaled your game, now what?

13:50 What does scale mean in terms of Ads monetisation?

15:00 Top Ad networks you need in mediation at scale

17:00 Never put interstitials or banners in your game (or?)

19:00 What is refresh rate for banners?

20:30 Cool rewarded video placements

26:00 Game design vectors intro

29:10 Talent grid system example

33:00 Lazy game design or efficient

36:30 in UA "I scaled a game doesn't exist"

37:45 Golden cohort explanation

40:30 Experimenting in UA

41:00 Incrementality tests

42:30 Top UA channels to work with

44:00 UA is changing at scale on a weekly basis

44:30 More creatives at scale

46:30 New pair of eyes in UA

See you at PGC Helsinki!

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Please share feedback and comments - matej@lancaric.me / lancaric.me

two & a half gamers session #31 - survivor.io redemption story, You scaled your game, now what?