This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/LnA10ZZ3Nc4

Agenda:

00:00 Intro

03:20 Second Dinner company intro

05:40 Jakub being rude!

06:50 Channel mix (Facebook is the biggest spender)

07:30 How to stop pouring UA money down the drain

08:55 GEO revenue mix

09:40 GEO mix both Android and iOS in terms of spend

10:45 Shotgun UA approach

11:30 how to run CCG UA on ad networks?

15:05 Tiktok UA strategy

16:50 Creative strategy

21:42 Admon intro

22:55 Ads vs Marvel license?

24:50 Highest AdARPDAUs

25:00 Ad realm of speculations

26:40 Missing out on $500k of Ads?

28:10 Game design & Second dinner team intro

28:45 Good old mulligan

31:00 Gwent vs Marvel Snap comparison

33:45 what can you buy for hard cold cash?

34:00 pre-scripted pools of cards

37:30 Rock-paper-scissors

39:20 You can't speed up the game with money!

40:50 calculating the spending depth

45:57 Win rate increases retention

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - matej@lancaric.me / lancaric.me

two & a half gamers session #37 - Marvel Snap global launch case study UA, GD, Admon view