
two & a half gamers
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
Latest episodes

Jun 24, 2024 • 1h 4min
Solo Leveling: Arise - Depth of Content & Progression Layers Exploring the Predatory Monetization
The podcast delves into the gameplay of Solo Leveling: Arise, the predatory monetization tactics, and user acquisition efforts. They explore the mainstream appeal of anime games in the West, power layers, and progression within the game. Additionally, they analyze the extensive event system and gacha mechanics of Solo Leveling: Arise.

Jun 20, 2024 • 54min
Bytro Live: The Home of Grand Strategy Games & innovative TikTok UA approach
Guest Jakub Remia and experts discuss Bytro's Grand Strategy Games, combining 4X and Battle Royale, unique onboarding methods, TikTok advertising, maximizing monetization, influencer marketing, new game engine transition, and managing community expectations.

Jun 17, 2024 • 47min
Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game
Gamer and industry professional, Jakub Remia, shares insights on User Acquisition, Game Design, and Ad monetization. They discuss revenue comparison, challenging match puzzles, boosters, interstitial ads, and game mechanics. The chapter explores revenue potential, advertising strategies, game improvements, and geographical distribution impact on game success.

Jun 13, 2024 • 50min
Star Wars: Hunters - The Waste of potential & Flaws A.K.A the honest review
Discussion on Star Wars: Hunters' confusing menu design, comparisons to other mobile games, monetization strategies, gameplay overview, battle pass, and flaws in the game's potential. Panelists analyze the misuse of rewarded ad button, power progression system, and revenue expectations, criticizing missed opportunities and lack of depth in the game.

Jun 10, 2024 • 52min
Total Battle War Strategy: $600k/day revenue 4X genre success with innovative onboarding
Exploring the success of Total Battle war strategy game, $600k/day revenue, positioning in 4X genre, innovative onboarding process. Insights on mobile strategy games, growth strategies, revenue generation, user acquisition. Unique gameplay elements, strategies in new game, comparing to popular games, success in user acquisition, monetization.

Jun 4, 2024 • 53min
Match Factory! A Major hit with positive advertising by Peak games
The podcast delves into the Match Factory game's success, discussing revenue, multiplayer features, and session numbers. It also explores game growth, fan achievements, and the impact of high-quality creatives in game advertising. The panelists share insights on demographic targeting, revenue generation, and successful advertising strategies in mobile games. The discussion highlights revenue potential, game mechanics, and strategies for optimal gameplay and monetization.

May 30, 2024 • 55min
BangBang Survivor $600k/day revenue: One step closer to West or just a clone of Doodle Magic?
Discussion on BangBang Survivor game, comparing Chinese and Western markets, maximizing ad revenue potential, innovative game fusion, analyzing revenue-generating game's potential and creative aspects

May 27, 2024 • 1h 5min
How to grow IAP revenue by 375%? SayGames Special with Anton Volnykh
Special guest Anton Volnykh, a specialist in growing IAP revenue by 375% at SayGames, discusses transitioning to hybrid casual games, UA automation, building analytics systems, shifting to IAP revenue, data-driven decision-making, optimizing monetization, and building games at the right pace.

May 23, 2024 • 52min
Screw Jam success story: How to reach $250k/day revenue? Innovative & satisfying hybrid casual game
Exploring the success of Screw Jam with daily revenue of $150k+ from in-app purchases and $80k+ from ads. The unique gameplay features mechanics of Tile Match and Zen Match, creating a satisfying experience. The streak mechanic adds depth to the gameplay, along with a well-designed progression system. Insights shared on user acquisition, game design, and ad monetization, with a fun and casual conference discussion vibe.

May 20, 2024 • 57min
Zombie.io global launch case study: A Midcore game with complex gameplay & wide range of features
Explore the complexities of Zombie.io gameplay, features, and monetization strategies. Dive into the innovative gameplay, ad integration, and revenue comparison with 'Legend of Mushroom'. Delve into the unique and complex features of a midcore game, maximizing ad revenue, and creative marketing strategies in the gaming industry.