two & a half gamers Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025
In this episode, we dive deep into the wild world of ad monetization trends in mobile gaming for 2025. From Vietnamese studios like ABI Games printing money daily to hypercasual reskins and even mobile rip-offs of popular Steam games, we break it all down.
🎮 Games Discussed:
Cooking Dom by ABI Games 🇻🇳
Merge Sticker Playbook by Lion Studios
Hamster Escape by Sunday Games
REPO Mobile (Steam-inspired horror)
Dreamy Rooms (IAP-driven ultra-casual)
Word Search Explorer by PlaySimple Games 💥
💰 Discover:
How some games are pulling $70K+ per day in ad revenue
Why Vietnam is crushing it in ad monetization
The rise of hybrid casual and reskin templates
How fake gameplay is being replaced with real engagement loops
Why retention is still king, and creative fatigue is deadly
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Podcast Setup
04:23 Ad Monetization Trends Overview
06:05 Introduction and Game Overview
08:28 Deep Dive into Cooking Them by ABI Game Studios
11:27 Exploring Merge Sticker Playbook by Lion Studios
14:34 Hamster Escape: A New Puzzle Adventure
17:29 Repo Mobile: The Horror Co-op Game
19:26 The Rise of Little Company
22:26 Exploring Dreamy Rooms and Premium Models
25:28 Ad Revenue Insights and Game Monetization
29:20 Word Search Explorer's Success Story
32:30 Future Trends in Gaming and Monetization
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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