two & a half gamers The Secret Sauce Behind $30M/Month Mobile Hits 🧪 Creative trends in Mobile Games - March 2025
What if we told you that the biggest mobile game hits right now are recycling 5-year-old concepts and adding AI?
Today, we break down March 2025’s biggest creative trends in mobile gaming — from AI-generated dress-up ads to the rise of near-death experiences in Royal Match clones. You’ll see what’s scaling, who’s winning, and how games pull record revenue by recycling, remixing, and reinvigorating.
🚨 Key insights you’ll get:
How old Playrix-style creatives are coming back to life with AI animation
Why games like Match Factory, Golden Goblins, Impulse, and Royal Match are scaling into the stratosphere
The truth behind Block Blast, I Am Cat, Magic Sort, and more
Which games are hitting $400K/day using recycled ideas with smart execution
Creative tricks: UGC hooks, fake IQ tests, grandma drama, physics porn, shark attacks — and why they work
Is your grandma dying in a sauna? Good — that’s performance gold in 2025.
👉 Don’t fall behind. Watch this to stay ahead of the mobile UA curve.
🎯 Subscribe for weekly breakdowns of ad creatives, monetization strategies, and game growth hacks.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/cMl9UMjTZ4Q
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Creative Trends
04:15 Exploring Golden Goblin Creatives
07:17 Analyzing Project Makeover and AI Trends
11:18 The Evolution of Game Creatives
16:17 Impulse and Market Dynamics
19:22 Connecting the Dots in Game Development
21:14 Scaling and Profitability in Gaming
22:17 Game Iterations and Market Trends
24:04 Creative Strategies in Game Marketing
26:12 The Evolution of Game Design
31:56 Revenue Trends in Long-standing Games
36:04 The Evolution of AI in Creative Production
42:43 AI-Driven Trends in Gaming and Marketing
49:11 Innovative AI Hooks and Their Impact on Engagement
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai