two & a half gamers How to Unlock Hidden Ad Revenue in Google AdMob. Step-by-Step Walkthrough by Felix Braberg
Struggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.
Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.
👉 Whether you're earning $20/day or $3K/day, this episode is your AdMob playbook.
💡 What you’ll learn:
How to properly set up AdMob mediation step by step
The most common mistakes (like leaving $$ in "AdMob Default" purgatory)
The best ad networks for banners, interstitials, and rewarded videos
When and how to run A/B tests inside AdMob
Felix’s personal Excel formulas for fill rate & share-of-revenue analysis
Why AdMob is powerful… but painfully clunky
A checklist for daily/weekly/monthly optimization based on your revenue level
📈 If you're not checking your waterfall every week, you’re probably burning money.
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Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
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- Drawdown only as needed
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+ Work with a team entirely made up of ex-gaming operators and investors
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/3xQgzk9gqTk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Ad Revenue and AdMob Mediation
03:16 Understanding AdMob Mediation: Pros and Cons
07:25 Setting Up Your AdMob Account and Ad Units
11:17 Creating Mediation Groups and Mapping Impressions
14:12 Monitoring and Analyzing Ad Revenue Data
18:09 Optimizing Ad Revenue with A/B Testing
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
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