two & a half gamers

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/_FM7O4K803c Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Introduction and Overview of the ChinaJoy Trip 02:56 The Impressive Growth of the Chinese Gaming Market 06:07 Exploring WeChat Mini Games and Unique Features of the Chinese Market 11:30 The Gray Area of Renting ISBNs and Other Publishing Insights 14:51 Data Sharing and Quick Payments in the Chinese Gaming Industry 17:19 Immediate Advertising Revenue and the Convenience of the Chinese Market 21:58 Long Working Hours and the Shrinking China Joy Expo 24:20 Grumpiness and Hunger 24:44 Big Brands and High Production Value Booths 25:14 The Popularity of Gacha Machines 26:06 The Rise of Live Games 29:03 The Importance of UA and Creatives 32:08 The Differences Between Western and Chinese Markets 32:34 The Speed of Game Development in China 33:13 The Abundance of Doodle Magic-like Games 38:07 Admiration for Chinese Game Developers --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The Chinese gaming market is rapidly growing and is projected to reach $40 billion in revenue this year. Mobile games dominate the Chinese gaming market, with nearly 75% of the market share. WeChat mini-games are popular in China and offer fully-fledged gaming experiences within the WeChat app. The Chinese gaming industry operates quickly, with fast payments and data sharing among industry players. The Chinese market has unique features, such as the use of QR codes for payments and the extensive sharing of data within the industry. ChinaJoy is a major gaming expo in China that attracts big brands and showcases booths with high production values. Gacha machines are prevalent at ChinaJoy, offering various items and experiences. Live games, where players battle in real-time, are popular in China and can run thousands of games simultaneously. UA (user acquisition) and creatives are highly valued positions in the Chinese game industry. The Chinese market is known for its speed of game development and the abundance of Doodle Magic-like games. Chinese game developers have a different mindset and approach to creativity compared to the Western market. The hosts express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

In this gaming podcast, industry professional Jakub Remia joins the hosts to dissect the success of Genshin Impact and the potential flop of Zenonzard. They critique gameplay mechanics, visual design, and revenue potential, offering valuable insights into the anime RPG genre. The discussion highlights the need for innovation and change in game mechanics to stay competitive in the market.

Gaming expert Jakub Remia discusses Hyper Casual Market potential, Azur Games' publishing strategy, profitability & ROAS targets, Survivor IO evolution, AI in creatives, user acquisition channels, ad partners, team structure, developer collaborations, and early publisher outreach.

Gaming industry professional Jakub Remia joins the podcast to discuss game design, ad monetization, app monetization strategies, non-game ads, meta games impact, playable ads, localization importance, value optimization campaigns, ad network performance optimization, and industry trends like machine learning translation in Google Play.

A discussion on the new rogue-lite game Project Rise by Supercell with 6 unique heroes. Shared perks and limited respawns add to the challenge. The panelists provide valuable insights without taking themselves too seriously. They highlight gameplay mechanics, strategies, and challenges of the game, finding it enjoyable despite technical issues. Exciting exploration of game genres and player experiences with references to popular titles like Archero and Hades.

Guest Joseph Kim, an expert in User Acquisition, Game Design, and Ad monetization, discusses the mechanics, popularity, and monetization potential of the Banana Game. Topics include bots, marketplace monetization, play-to-earn models, UGC appeal, gameplay enhancements, crypto solutions, meme marketing, and Steam's community marketplace.

Guest Jakub Remia and panelists discuss creative trends in mobile gaming, including unconventional game creatives, celebrity endorsements, longer video ads, addressing sexist ads, engaging animations, games featuring cars and upgrades, in-engine rendered ads, success stories, and the power of high-quality assets for long-term success.

This is no BS gaming podcast 2.5 gamers session with @WoogaGames & @MediaBodiesMarketing ! Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Host: Matej Lancaric⁠ Special guests: April Laws, Edward Fuller Youtube: https://youtu.be/KprKzQQelow Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:30 Introduction and Guest Introductions 04:31 Planning and Logistics 08:13 Phases of the Project 10:18 Involving Players in the Ideation Process 13:45 Internal Team and Collaboration with MediaBodies 16:27 Challenges and Details of the Production 25:20 Engagement and Reach on Social Media 28:18 Episode Length and Viewer Engagement 32:29 Future Plans and Community Engagement 36:53 Reflections and Gratitude --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar April Laws https://www.linkedin.com/in/aprillaws1/ Edward Fuller https://www.linkedin.com/in/edwardjfuller/ --------------------------------------- Takeaways Collaborating with influencers and involving players in a video series can be a powerful way to engage and re-engage the community. Planning and executing a project like this requires careful coordination, from selecting contestants to writing the story and creating puzzles. Community-driven content that tells a good story can be a more effective marketing approach than traditional advertising. Long-form videos can be engaging and successful in driving player engagement, especially when combined with interactive elements like puzzles and QR codes. Even with a limited budget, smaller-scale community content initiatives can still have a significant impact. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Gaming experts Jakub Remia and Matej Lanca discuss the challenges of UA campaigns for male audiences, using Xzibit in marketing, competitive research, and creative formats for impact. Insights on game mechanics, marketability tests, partnering with TV personalities, and selecting UA channels are shared in a fun 4 a.m. conference vibe.

Guest Jakub Remia, a creative advertiser in the gaming industry, discusses top creatives and advertising strategies in the mobile gaming industry. They analyze the performance of various mobile games, the impact of mergers and acquisitions, and revenue statistics. The podcast provides actionable insights without discussing industry news, maintaining a conference discussion vibe.