two & a half gamers How to Set Up Meta AdROAS Campaigns: Step-by-Step Guide for UA Teams
Meta just changed the game for ad monetized mobile apps — and if you’re not testing AdROAS campaigns yet, you’re already behind.
In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta’s new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.
🧠 What You’ll Learn:
Step-by-step guide to setting up Meta AdROAS (with visuals!)
Why AdROAS lets you optimize for ad revenue value directly (no more hacks!)
How to unlock AdROAS if it’s grayed out in your Ads Manager
Best practices to hit thresholds: 15+ ad impression events with distinct values
When and how to split campaigns for IAP vs. Ad Revenue targeting
Pitfalls: incorrect event mapping, currency mismatches, and learning phase stalling
The future of AdROAS for iOS — what’s coming next
📊 Whether you’re scaling casual, hybrid-casual, or ad-driven apps, Meta AdROAS can boost LTV and unlock ROAS-based bidding for ad whales.
💥 This episode is your ultimate guide to getting started — with real UA tips, meta setup walk-through, and the latest best practices from someone who’s run 50+ game launches.
💬 Drop your questions or results in the comments — let’s push this feature together.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Matej Lancaric
Youtube: https://youtu.be/vsjIGV_w2m4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Meta Address Optimization
03:39 Understanding AdRas and Its Importance
08:02 Setting Up AdRas Optimization
15:04 Best Practices for AdRas Implementation
21:29 Live Demonstration of AdRas Campaign Setup
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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