two & a half gamers We Played Dreamy Room. It’s Brilliant, Hard, and Makes $27+ million a year in ADS!
What if a cozy puzzle game could generate $80K/day — with 89% of that from ads? Dreamy Room is the breakout hit you didn’t see coming. It's not Royal Match. It's not hypercasual. It's deterministic puzzling at its finest — and it's scaling fast.
We break down why Dreamy Room is crushing downloads, how its simple-but-hard core loop drives ad revenue at scale, and why it's one of the most innovative ultra-casual games of 2025.
🧠 What You’ll Learn:
How Dreamy Room hit $80K/day, mostly from interstitial ads
Why its deterministic puzzle design is addictively engaging (think Twisted Tangle meets cozy design)
The level mechanics: snapping items, cleaning rooms, timers, and logic-based item placement
How boosters, piggy banks, and star chests support monetization without ruining flow
UA strategy: scaling on AppLovin & Mintegral — no heavy Facebook spend (yet)
How they’re using Capybara fail states and quirky playables to lower CPIs
Why this game might get "Royal Matched" with IP or deeper meta soon
📈 This isn’t just another ultra-casual clone. Dreamy Room is creative, hard, and print money with ads.
Get our MERCH NOW: 25gamers.com/shop
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Game Overview
04:25 Game Mechanics and Monetization
07:22 Gameplay Experience and Challenges
09:46 Deterministic Puzzler Explained
13:27 Level Design and Progression
16:27 User Experience and Feedback
19:07 The Puzzle Game Experience
23:05 Game Mechanics and Player Engagement
24:17 Monetization Strategies in Mobile Gaming
30:27 Creative Strategies for User Acquisition
34:15 The Future of Mobile Gaming
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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