two & a half gamers Disney Solitaire Review: Playtika's Genre Expertise meets SuperPlay execution
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Disney Solitaire is scaling fast. Today, we break down how SuperPlay + Playtika + Disney IP = one of the smartest casual game executions in years.
From a familiar Domino Dreams-style template to a scaling UA strategy (with estimated $1.5M/day in spend), Disney Solitaire targets nostalgia-rich audiences with high production polish, deep progression systems, and sneaky monetization.
🧠 What You’ll Learn:
Why this isn’t really solitaire — it’s puzzle-level based monetization
Smart use of Disney IP: Frozen, Moana, and Cinderella wrapped in Royal Match-style visuals
How scene-based progression and album mechanics drive retention
Comparison with Candy Crush Solitaire — and why Disney’s version feels 10x better
Performance so far: up to 900K DAU, scaling downloads, and massive UA investment
Why this may be the best iteration in the genre since Solitaire Grand Harvest
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
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Chapters
00:00 The Danish Pilgrimage: A Slovakian Perspective
02:36 Game Talk: Disney Solitaire and Its Potential
04:29 Game Mechanics: Analyzing Disney Solitaire
11:32 Market Dynamics: Playtica and the Solitaire Genre
16:35 Nostalgia and Target Audience in Gaming
21:29 Gameplay Insights: Monetization and User Experience
23:17 The Rise of Matiej
25:33 Game Mechanics and Offers
27:44 Epic Mode and Level Design
31:29 High Production Value in Casual Games
34:24 Revenue Insights and Market Dynamics
39:56 Puzzle Completion and Haptic Feedback
41:01 Introduction of New Sponsor: Vibe.co
42:29 Disney IPs and Gameplay Insights
45:15 Analyzing Download Metrics and CPI
47:37 Profitability Discussion of Disney Solitaire
50:53 Creative Strategies in Mobile Gaming
53:42 Predictions for the Solitaire Genre
57:12 Upcoming Events and Closing Remarks
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me