two & a half gamers

Dive deep into Helldivers 2 with insights on Arrowhead's evolution, Galactic War economy, and Sony's controversial move. Explore the cooperative gameplay, tactical challenges, and financial success of the game. Join the fun discussion with gaming experts and actionable insights!

Discussing the rise of Supermarket Manager Simulator in the gaming world, exploring its gameplay mechanics and advertising reach. Panelists share insights on revenue optimization, enhancing gameplay, and missed advertising opportunities. The session blends industry insights with humor, making it an entertaining 4 a.m. conference discussion vibe.

Arthur Querou, Co-founder of Vibe.co, discusses CTV campaigns, ad experience, data partners, CPI differences between CTV and Facebook ads, and successful creatives. CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads.

Gaming industry expert, Jakub Remia, discusses the evolution of hyper-casual to hybrid-casual games, Super Sent's success story, iterative game design, aggressive ad monetization, controversial use of botnets, and the gray area of branded ads in mobile games.

Jakub Remia, a gaming industry professional, discusses the Soft Launch Strategy, Monetization System, Global Launch Announcement, Character Progression, Fusion, PvP Win Condition, Launching in China, Advertising Concepts, Influencer Marketing, and Game Mechanics improvements in Squadbusters. The episode provides insights into game design, user acquisition, and ad monetization strategies.

This is no BS gaming podcast 2.5 gamers session #106. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Podcast: https://youtu.be/zdltbj05lvU Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Brawl Stars' Revenue Growth and UA Strategies 15:45 Different Types of Creatives Used in Brawl Stars' Marketing 35:37 Reviewing Game Performance: Block Jam 3D 42:19 Iterating on Successful Game Concepts 52:33 Speculating on the Future of the Last War --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaway Takeaways Brawl Stars experienced significant growth and revenue increase after its global launch. Supercell employed effective user acquisition strategies and creative content to drive the game's success. Community engagement and storytelling played a crucial role in the game's marketing. We absolutely admire Supercell's marketing efforts and the effectiveness of their UA and creative strategies. Supercell is expanding its advertising strategy to different channels outside of YouTube Google has prohibited the practice of refreshing placements and rolled out bidding for all partners The performance of games like Block Gem 3D, Clash Mini, Tower War, and Pocket Champs is reviewed We discuss the potential for other companies to iterate on successful game concepts Brawl Stars, Top Heroes, Twisted Tango, and Last War are all performing well in terms of revenue, downloads, and active users. Lilith Games has its own off-platform payments platform called PlutoMall. The hosts speculate on the future of Last War and its potential peak revenue. Listeners are encouraged to join the upcoming AMA and engage with us! --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Guest Jakub Remia, a gaming industry professional, shares insights on successful merge games like Travel Town and Merge Dragons. They discuss revenue potential, gameplay innovations, and future prospects for merge games. Topics include implementing collectible album systems, optimizing ad placements, and the impact of story-driven narratives. The podcast offers actionable insights into user acquisition, game design, and ad monetization in the gaming industry.

Gaming industry pro Jakub Remia shares insights on AFK Journey's success, Lilith Games revenue, game design, ad placements, web store experience, hero collection, equipment system, and in-game shop. They discuss gameplay mechanics, difficulty spikes, hero recruiting, gacha system, and the impact of competing games on revenue. The podcast explores the innovative features, world design, and marketing strategies of the RPG game, along with reflections on a recent mobile marketing conference.

Guest Jakub Remia, User Acquisition and Game Design expert, discusses the importance of bid floors in ad monetization, the relevance of TikTok for teenagers, and the top creatives in March. Panelists share actionable insights on placements, bidding, and soft launch strategies in the gaming industry.

Gaming expert Jakub Remia discusses the success of Legend of Mushroom in South Korea, its game design similarities and differences, monetization strategies, social features, guild mechanics, and ad implementation. The podcast also touches on the cultural references, revenue in different regions, banner ads debate, QA, UA, and Twitter ads in the US.