two & a half gamers A Human-Centric Approach to Mobile gaming industry by Ömer Yakabagi
In this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation.
He highlights the challenges faced by the industry, including the pressure on developers and marketers, and advocates for a shift back to the core values of gaming.
The monologue also touches on the need for collaboration, well-being, and redefining success in the gaming world.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Ömer Yakabagi
https://www.linkedin.com/in/omerya/
Podcast:
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Chapters
00:00 The Human-Centric Approach to Mobile Gaming
06:01 Challenges in the Mobile Gaming Industry
13:13 Rekindling Creativity and Joy in Gaming
20:05 The Future of Mobile Gaming: A Call to Action
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Mobile gaming should prioritize creativity and fun.
The industry faces challenges due to aggressive startup culture.
Work-life balance is essential for developers and marketers.
Creativity is often stifled by revenue-focused pressures.
Human connection is vital in gaming experiences.
Industry events foster community and collaboration.
Investing in well-being can enhance creativity.
We need to celebrate the joy of gaming.
The focus should shift back to storytelling in marketing.
Support and connection within the industry are crucial.
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Please share feedback and comments - matej@lancaric.me
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes