two & a half gamers Supercell's Mo.co: Exciting new global launch. Is this the next billion-dollar game?
In this episode, we discuss Supercell's latest game launch, MoCo, exploring Mo.co gameplay mechanics, monetization strategies, and overall market positioning.
We go into the game's features, compare it to other action RPGs, and analyze its potential for future success in the gaming industry.
https://lancaric.me/future-of-ua-creators-mobile-user-acquisition/
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/AqdL57Mh6Fk
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Chapters
00:00 Introduction and Episode Overview
04:12 MoCo Launch and Initial Impressions
07:24 Gameplay Mechanics and Features
10:04 Inventory and Equipment System
13:13 Monetization and Shop Features
16:08 Game Modes and Progression
18:34 Elite Hunter Program and Seasonal Content
24:50 The Launch of MoCo: A New Era for Supercell
27:59 Monetization Strategies: Balancing Profit and Player Experience
29:58 Design Philosophy: The Challenge of Endgame Content
34:50 Influencer Marketing: Supercell's Creator Program
41:59 The Impact of Marketing Strategies on Game Success
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Supercell's MoCo is a streamlined action RPG.
The game features a polished and finished look.
Gameplay is designed to be snappy and user-friendly.
Monetization focuses heavily on cosmetics and battle passes.
The game employs a gacha system for cosmetics.
We express skepticism about the game's long-term appeal.
Endgame content is a significant factor for player retention.
Supercell's marketing strategy includes leveraging content creators.
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