Dig In

"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market.In this episode Sarah tells us about:Educating consumers on food waste via promoting cost savingsWorking across B2B and B2CHow motivations for purchase differ between geographies--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

The founders of Dig In discuss the benefits of working with agencies and consultancies for high-quality research outcomes. They explore the relevance of experts in data analytics research and the changing perception of expertise in market research. They also discuss the pitfalls of segmentation research and the differences between DIY and custom research. The importance of asking the right questions and structuring data properly is emphasized.

To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”. Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell their products into retailers. In this episode, Ella talks about her work and how she creates an impactful sell story for these clients. Tune in to learn about: Best practices for companies, both large and small, when trying to sell into retailers How to adapt a sell story depending on the size and stage of your business Lessons learned from her experience at companies like Unilever and Mars How to approach the balance between digital and in-person data Tune in wherever you get your podcasts and don’t forget to subscribe to Dig In for more inspiring insights stories.--------------Connect with Ella on LinkedIn and check out May Insight's website.Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged goods more generally.Tune in to learn more about: • Febronia’s career journey from learning languages to marketing to consumer insights • How her experience across multiple industries helps her stay flexible in every project • What being an empathetic leader means for her and how to be a “heavy-hitter” • What Febronia loves about her mentorship work and her advice for researchers looking to up their game Listen to the full episode now on our podcast, available on all major platforms.--------------Connect with Febronia on LinkedIn.Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Guest Patrick Lambert, VP of Customer Experience at ResTech, discusses pain points for stakeholders, determining the success of a restech platform, and predictions for the future of restech.

The podcast discusses the changing expectations in data storytelling and the impact of technology on visualization. It explores the importance of clear and compelling data, the evolution of data reports with designers, and the use of tools like Loom for storytelling. It also highlights the dissemination of information and insights within organizations through workshops and critical thinking enhancement.

In this episode, Jake Pryszlak, Insights Manager at SailGP, discusses his journey from agency researcher to in-house manager. He shares insights on treating reports as content, using insights to raise awareness, selecting agencies and providers, and tips for researchers on both sides.

Michelle Gansle, VP of Global Insights & Analytics at McDonald's, shares her journey from brand management to leading the insights team. She emphasizes the importance of marketers having access to insights, discusses people development, and highlights integrating data with human understanding in driving business strategy. The episode covers gum benefits, data terms, target audience understanding, and the evolving role of insights in marketing.

Founders of Dig discuss the next generation of researchers and changes in the insights industry. Topics include the necessary skills for insights professionals, leveraging technology in day-to-day work, and the impact of technology and AI on industries.

It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s episode of Dig In, Sarah explains practical tips for doing brand strategy and brand marketing work that can make a difference. Tune in to learn: • The things that the world’s most famous/successful brands have in common • 4 questions that every brand needs to answer to create a successful brand strategy • How research goes hand in hand with brand strategy work • Why rebranding should be approached from the perspective of customers and employees • New ways to conduct brand strategy (which involve psychology) and so much more!--------------Discover Sarah's Brand Strategy Academy and learn how to make your brand stand out: https://www.brandstrategysarah.com/freebrandstrategycourseSubscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our VP of Marketing, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite