Dig In

It’s been a wild few weeks for cryptocurrencies (and really the full year). With the FTX scandal and a prolonged bear market, some people wonder if this marks the beginning of the end for crypto. Well, the people at Benzinga don’t think that’s the case. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about Benzinga’s upcoming The Future of Crypto Conference on December 7 in NYC. He also discusses what session he’s more excited about for the conference (sneak peek, it features Kevin O’Leary and Anthony Scaramucci), the current FTX situation, and where the market might go from here. Tune in to learn: • More about the Future of Crypto Conference • Why crypto isn’t dying • What issues concern consumers regarding the current state of crypto • The type of regulation crypto needs We think it’s going to be an awesome event. Thanks to Luke for sharing his thoughts about the industry and telling us more about the event. You can find all the information about the Future of Crypto event at - https://www.benzinga.com/events/crypto/ Plus, we did an Upsiide study to gauge people’s understanding and familiarity with cryptocurrencies and their understanding of recent news surrounding the market. You can find that here - https://app.upsiide.com/public/studies/8k01irf0--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

This week’s guest fell in love with marketing mix modelling.Why? Because it infused math and data science, ads, and creative evaluation into one solution to help organizations understand their marketing budget and make smarter decisions. Hilary Borndahl is the Founder & Chief Executive Officer at Miix Analytics and focuses on Marketing Mix Modeling (MMM).Hillary discusses the changing digital landscape and new opportunities within ad units such as Netflix and Disney. She also dives into the difference between attribution for B2B and B2C, why it’s important to use sales and media data to make decisions, and why every single brand should have its own analysis.Tune in to learn:• How to maximize your marketing ROI• The Marketing Mix Modelling basics• Why traditional advertising still matters for consumer brandsSuch a pleasure having Hilary on the pod - super insightful stuff. And if you need some MMM experts, check our Hilary and Miix Analytics.--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Gil Ozir, Managing Partner at Beringer Capital, discusses private equity's role in the insights space, the growth potential in insights, and the benefits of the partnership between Beringer and Dig Insights. They also talk about the advantages of being tech-enabled and the benefits of private equity in terms of expertise and capital.

“I don’t need a thermometer. I need a thermostat. Thermometers just measure the heat. Thermostats change it.”It’s super exciting to have Stix (a.k.a. Stephen Nilsen) as our guest this week. He’s had an exciting career in marketing - working at Red Bull before it became the global energy drink juggernaut and helping revitalize Pabst Blue Ribbon.Today, he probably has the coolest title - Vice President of Cult Indoctrination - for one of the most interesting brands, Liquid Death. Liquid Death recently got a $700 million valuation, but Stix shares why he thinks the valuation doesn’t necessarily mean much other than it means they need to work even harder.Stix and Liquid Death aren’t afraid to lean into their branding - telling people to Murder Your Thirst and #deathtoplastic. This is unapologetically who they are, which has helped give the brand its cult status. For them, it’s time to let something good for you (water) have all the marketing fun. You won’t want to miss this amazing episode.Tune in to learn:• Why you can’t put a price tag on word of mouth• How Liquid Death can build a brand with cult status• Why loyal ROI is better than instant ROI• The importance of building credibility for your brand• More about Liquid Death’s mission of getting more people to drink water and ending our plastic problemThanks, Stix, for being our guest. And to anyone listening, make sure you go Murder Your Thirst with a can of Liquid Death.--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Innovation can be challenging. The task of creating something new or different is overwhelming when you have all the options in the world. Often, people throw many things at the wall and see what sticks. But instead of having all the options, what if you limited yourself? Gave yourself constraints? Well, that’s what Fiona Stevenson and her team a The Idea Suite do.Using the Design Thinking methodology (a creative problem-solving framework), Fiona helps you define the problem and narrow your focus, so you can innovate around a specific consumer challenge.In this episode, Fiona teaches you:What exactly is Design ThinkingWhy constraint breeds creative ideasHow you go about creating constraintsReal-life examples from the pandemic of how constraint led to innovationsCrises like the pandemic foster innovation. But Fiona shares some advice on why you shouldn’t wait for the next crisis to force you into innovating. She elaborates on creating an organization and process that always breeds organizational innovation so you can try to plan for anything that might be around the corner.Another great thing Fiona and The Idea Suite are doing is trying to teach kids these skills at an earlier age. Fiona and Shelli Baltman (co-founder of The Idea Suite) are publishing a children’s book - The Greatest Helmet of All Time - about creative problem-solving.“The Greatest Helmet of All Time, tells the story of a group of animals who notice their friends with horns can’t participate safely in sports requiring head protection, because helmets aren’t designed for horns. They join forces and go through a six-step creative innovation process resulting in the creation of the “Greatest Helmet of All Time”—a universal helmet that fits every kind of horned head. Through the engaging and humorous story, young readers between the ages of five and 10 are exposed to the same design thinking skills and frameworks that are used at the most innovative companies in the world.”We’re so excited for this to come out. You can pre-order the book here - https://www.amazon.ca/dp/B0BHXQ78MZ/ref=sr_1_1?keywords=the+greatest+helmet+of+all+time&qid=1665535173&qu=eyJxc2MiOiIwLjQzIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sr=8-1Finally, Fiona wanted to shout out Cheekbone Beauty, an Indigenous-owned and founded, digitally-native, Canadian cosmetics company. Their mission is to help indigenous youth see and feel their value in the world while developing a sustainable cosmetics business - the perfect example of using constraints to create beautiful innovation and work.--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Joel Anderson, EVP and AI expert, discusses the definition and potential of AI, its applications in market research, idea generation and natural language processing. He also shares insights on the future of AI and ethical questions it raises.

“Remember, our respondents are human.” Anne Brown founded Gazelle Global in the early 90s, focusing on research operations. Today she leads an entirely remote-first team, all based in the US, to help the research community connect with people all over the world. In today’s episode, Anne discusses why you shouldn’t look for a bargain basement solution, the importance of understanding what’s feasible from a research perspective, why respondents are not a renewable resource, and the importance of mentorship and collaboration for entrepreneurs. Tune in to learn: • Mistakes people make with research operations • How to mitigate against respondent fatigue • Advice for women entrepreneurs (and how valuable WIRe is for those in research) Thanks to Anne for sitting down with us. Plus, don’t forget to subscribe and turn on notifications wherever you get your podcasts.--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

Mike Stevens, Founder and Editor of Insights Platforms, discusses the need to blend self-service with human expertise, choosing the right research platform, what a good agency partnership looks like, the challenge of future-proofing, and emerging trends in the research space.

“Don't think way too big. Just start small.”This week’s guest started her career as a nurse before transitioning to full-time entrepreneur. Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time.In this episode, Alice discusses her journey into healthy eating and transitioning from nurse to entrepreneur, how she approaches choosing new flavors, and why it’s important to keep asking questions.Tune in to learn more about:• How she validated the concept and decided to scale the business• Raw Rev’s approach to product innovation• Setting up distribution• Alice’s advice for upcoming/new entrepreneursThanks a ton to Alice for taking the time to speak with us this week. --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

This week's guest is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. Rob Volpe is CEO of Ignite 360, an empathy activist, and author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time.We were lucky enough to experience one of Rob's workplace empathy sessions and couldn't resist an opportunity to see if he'd share some of those teachings on the podcast.Tune in to learn:What exactly is an empathy activistHow to practice empathyWhy it's important to practice empathy at work and in your workThe importance of being an empathetic leaderSome good examples (and some that miss the mark) of empathy in marketingThanks so much to Rob for speaking to us about empathy. Hopefully, you'll join the empathy activist journey along with us. You don't want to miss this conversation - especially the part when we get into how Ted Lasso is the best example of a leader practicing empathy.--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite