Dig In 62. How Conversational AI will Affect Market Research
Jan 4, 2023
In this podcast, Kathy Cheng discusses the impact of conversational AI on market research. She highlights the importance of qualitative research and the challenges of asking the right questions. The podcast also explores the integration of quantitative and qualitative research methods, and the application of conversational AI in market research. The speakers emphasize the importance of human-centricity in applying AI and optimizing its value.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Conversational AI Solutions and Its Application in Market Research
02:49 • 2min
The Value of Qualitative Research
05:01 • 9min
Exploring the Integration of Quantitative and Qualitative Research Methods
13:38 • 3min
Conversational AI in Market Research
17:03 • 13min
The Importance of Human Centricity in Applying AI
29:56 • 2min