It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s episode of Dig In, Sarah explains practical tips for doing brand strategy and brand marketing work that can make a difference.

Tune in to learn:
• The things that the world’s most famous/successful brands have in common
• 4 questions that every brand needs to answer to create a successful brand strategy
• How research goes hand in hand with brand strategy work
• Why rebranding should be approached from the perspective of customers and employees
• New ways to conduct brand strategy (which involve psychology)
and so much more!

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Discover Sarah's Brand Strategy Academy and learn how to make your brand stand out: https://www.brandstrategysarah.com/freebrandstrategycourse

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65. Practical Brand Strategy - What Really Makes a Difference?