68. Building an Insights Function from Scratch

All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition.

Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world.

In this brand-new episode, Jake walks us through:
• His previous work and how he ended up in the sailing industry
• Why he believes researchers should treat reports as a piece of content and how he does it in his daily work
• What he does at SailGP and how he uses insights to raise awareness around the business and the sport
• What matters most when choosing agencies and providers (and why he believes in looking at the company’s roadmap when making a decision)

We think you’ll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts!

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Connect with Jake on his LinkedIn.

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