68. Building an Insights Function from Scratch
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Socializing Insights and Making Research Reports Easily Accessible
This chapter explores the challenge of socializing insights within a business and emphasizes the importance of making research reports easily accessible. The speaker discusses their strategy of creating one-page infographics, sharing them with different departments, and creating an internal research podcast. They also highlight the concept of using podcasts to engage people with insights and the effectiveness of audio content in sharing information.
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