Dig In 73. Dig's Founders on The DIY vs Custom Research Debate
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Apr 26, 2023 The founders of Dig In discuss the benefits of working with agencies and consultancies for high-quality research outcomes. They explore the relevance of experts in data analytics research and the changing perception of expertise in market research. They also discuss the pitfalls of segmentation research and the differences between DIY and custom research. The importance of asking the right questions and structuring data properly is emphasized.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Relevance of Experts in Data Analytics Research
02:11 • 6min
The Changing Perception of Expertise in Market Research
08:17 • 12min
Segmentation Mistakes and Overlooking Important Factors in Research
20:07 • 2min
DIY Research vs Custom Research
21:55 • 4min
The Importance of Asking the Right Questions and Structuring Data Properly
26:10 • 6min