73. Dig's Founders on The DIY vs Custom Research Debate
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The Changing Perception of Expertise in Market Research
The chapter explores the changing perception of expertise in market research and the debate on the necessity of certification. While some argue that a deep understanding of the field is essential, others believe advancements in technology have made it less important. The chapter concludes that the industry is shifting towards valuing experts knowledgeable about consumer behavior rather than traditional certifications.
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