
eComFuel
Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.
Latest episodes

Nov 15, 2024 • 51min
Living the Dream: Building a 7-Figure Business While Traveling the World with Kids
Ever wondered how entrepreneurs manage to blend successful businesses with a rich family life full of adventures? In this episode, I’m thrilled to be joined by Antje Pepper, co-founder of KeepGoingFirstAid.com. Antje shares her incredible journey of traveling the world for 19 months with her family while managing and growing their business. Discover how Antje and her husband, James, have crafted a unique business model that allows them to prioritize both their business ambitions and their family’s lifestyle. Listen as we dive into the strategies they use to differentiate their products in a competitive market, their decision not to hire employees but to work with small specialized agencies, and the logistics of managing a global business from anywhere in the world. Antje also shares insights into the cultural differences between Germany and the U.S., as well as how these differences influence their business and family life. You can find show notes and more information by clicking here: https://bit.ly/40BIXdw Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Nov 8, 2024 • 1h 17min
Taking AppSumo from $3 to $70M (And the Leadership Lessons You Can Use to Do the Same)
Ayman Al-Abdullah, former CEO of AppSumo, shares insights on scaling a business from $3 million to an impressive $70 million. He emphasizes the vital lessons in leadership and the importance of nurturing internal talent. Ayman discusses how AI is transforming industries and reveals strategies to maintain personal well-being during rapid growth. With stories from his decade-long fitness routine, he illustrates the balance of professional success and personal health, offering practical tips for entrepreneurs aiming for greatness.

Nov 1, 2024 • 56min
Advertising as a Tax, Effective Differentiation & Saving a Million Years of Human Life
Michael Tecku, founder of Momentum Shake, shares his journey from music scouting to launching a health product designed to enhance longevity. He aims to add a million years to human life while emphasizing quality and integrity. The discussion covers the rigorous development process of health supplements, challenges in advertising, and the importance of community in e-commerce. Michael also highlights innovative branding strategies that build trust and loyalty, alongside practical approaches to health and personal well-being.

Oct 25, 2024 • 58min
Creating America’s Next Big Candy Brand with Isaac Medeiros of Kanpai Foods
Isaac Medeiros, founder of Kanpai Foods and former creator of MiniKatana.com, dives into his rapid success in the freeze-dried candy industry, reaching near eight-figure revenue in just eight months. He reveals innovative marketing strategies and the importance of effective content creation. Isaac discusses the challenges of scaling up, securing retail accounts, and the significance of building a strong brand identity. Tune in for insights on navigating consumer trends during economic downturns and the entrepreneurial journey's ups and downs.

Oct 18, 2024 • 1h 2min
Personality Testing, Mastering International Logistics and Building a Team From Quito to Boise
Liza Roeser, the innovative founder of FiftyFlowers, shares her remarkable journey from Peace Corps volunteer to entrepreneur in the global floral trade. She discusses her unique approach to team building through personality testing, emphasizing cultural fit in hiring. Liza also reveals how her company navigates the complexities of international logistics, ensuring timely flower deliveries that matter for weddings and other occasions. Her insights offer a fresh perspective on the emotional stakes in customer relationships and adapting to the ever-evolving e-commerce landscape.

Oct 11, 2024 • 1h 14min
Prof G's Ed Elson on America's Edge, Its Struggling Youth and Rewarding Hard Work
In this engaging discussion, Ed Elson, co-host of Prof G Markets and expert in socio-economic analysis, tackles pressing issues facing American youth. He examines the so-called 'war on the young,' emphasizing the financial burdens on younger generations and cultural divides between the US and UK. Ed offers unique insights on how big tech shapes society, the importance of shifting from earning income to financial independence, and the need for a political pivot to address economic disparities. His blend of humor and deep reflection adds a captivating layer to these critical topics.

Oct 4, 2024 • 59min
Building Heart & Soil to $60M in Four Years
Dean Brennan, CEO of Heart & Soil, and Dillon Randolph, Chief Research Officer, dive into their journey of scaling a health supplement brand to $60 million in just four years. They discuss innovative community-building strategies that trump traditional marketing, the surprising power of old-school media, and the importance of engaging directly with customers. Their insights on the balance between health and entrepreneurship, the nuances of nutritional research, and the role of organ supplements in diets are both enlightening and actionable.

Sep 27, 2024 • 54min
Meet Dana Eriksson: Our New Director of Community
In this conversation, Dana Eriksson, the new Director of Community and Connection at eCommerceFuel, reveals her journey from speech pathology to fostering vibrant eCommerce communities. She discusses the complexities of community management, emphasizing the importance of authenticity and respect. Dana shares insights on overcoming imposter syndrome and the emotional challenges entrepreneurs face. The discussion also highlights the power of neuroplasticity in personal growth and the significance of in-person events for building deeper connections among members.

Sep 20, 2024 • 56min
Inside Amazon HQ, Overseas Competition & Running a Conference
Dimitri Vorona, a multifaceted entrepreneur with a rich background in software and eCommerce, shares his insights on thriving in today's digital marketplace. He reveals lessons from his recent Amazon HQ visit, highlighting unexpected strategies for product development and marketing. Dimitri discusses the importance of the 80/20 rule in driving business growth and explores effective methods for enhancing Amazon listings using AI. He also touches on the challenges of demand generation and the complexities of organizing engaging industry events.

Sep 13, 2024 • 53min
Facing Challenge with an Incredible Spirit: Ronnie Teja on CAC Struggles, Google Penalties & Getting Healthy
In this engaging discussion, Ronnie Teja, the founder of Branzio Watches and TrulyOffice.com, opens up about the rollercoaster of entrepreneurship and personal health. He reflects on navigating severe business challenges, including tough Google penalties and staff cuts. Ronnie shares transformative fitness and sobriety journeys, emphasizing the vital connection between well-being and business resilience. Listeners will gain insights into innovative strategies for leaner operations, as well as the importance of community support in overcoming adversity.