eComFuel Reviving a Plateaued Business & USA Manufacturing (Rerun)
Jun 27, 2025
Chris Rose, President of Gunner.com, specializes in high-quality, American-made dog kennels. He shares how to rejuvenate a plateaued business by leveraging customer lifetime value and strategic growth. The conversation highlights the advantages of U.S. manufacturing, including better quality control and rapid supply chains. Chris also discusses the challenges of scaling through paid advertising and emphasizes the importance of selective retail partnerships for long-term success. Listeners gain valuable insights into navigating the changing e-commerce landscape.
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Benefits of US Manufacturing
- Manufacturing in the USA offers better supply chain control and faster response times despite higher costs.
- Proximity to suppliers strengthens relationships and helps manage quality more effectively.
Reviving Stagnant Businesses
- Chris Rose shares how he revitalizes stagnant companies by aligning vision and creating a prioritized strategic framework.
- He involves teams collaboratively to rank initiatives by impact, effort, and urgency, building a clear growth roadmap.
Automate and Cut Busy Work
- Automate manual reporting tasks to free up time for strategic thinking.
- Let go of busy work that has no real impact to focus on growth-related activities.