Chris Rose

Chris Rose, President of Gunner.com, specializes in high-quality, American-made dog kennels. He shares how to rejuvenate a plateaued business by leveraging customer lifetime value and strategic growth. The conversation highlights the advantages of U.S. manufacturing, including better quality control and rapid supply chains. Chris also discusses the challenges of scaling through paid advertising and emphasizes the importance of selective retail partnerships for long-term success. Listeners gain valuable insights into navigating the changing e-commerce landscape.

Chris Rose, President of Gunner.com, specializes in crafting high-quality, American-made dog kennels. In this engaging conversation, he shares his strategies for revitalizing stagnant businesses by focusing on customer lifetime value and innovative growth initiatives. Chris dives into the benefits of USA manufacturing, emphasizing quality control and local job support. He also discusses the importance of selective partnerships and the evolving landscape of eCommerce marketing, while drawing parallels between entrepreneurship and parenting challenges.