Chris Rose, President of Gunner.com, specializes in crafting high-quality, American-made dog kennels. In this engaging conversation, he shares his strategies for revitalizing stagnant businesses by focusing on customer lifetime value and innovative growth initiatives. Chris dives into the benefits of USA manufacturing, emphasizing quality control and local job support. He also discusses the importance of selective partnerships and the evolving landscape of eCommerce marketing, while drawing parallels between entrepreneurship and parenting challenges.