eComFuel Save Your Margins: Pricing & Profit Optimization for Tariff-Impacted Businesses
Jun 6, 2025
Drew Marconi, CEO and co-founder of Intelligems.io, shares insights on leveraging AI for eCommerce. He discusses how AI can enhance margin management through dynamic pricing and personalized experiences. Drew explains the differences in forecasting for fashion versus consumer packaged goods, and reveals common pitfalls brands face in customer acquisition. He also offers practical tips for integrating AI into businesses, especially for those skeptical about its effectiveness, all while navigating the complexities introduced by tariff pressures.
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Modest Price Increases Post-Tariffs
- Brands have only modestly increased prices by about 2-3% since tariffs began, lower than expected.
- Apparel brands reduce markdowns to preserve inventory, extending their duty-free stock lifespan.
Optimize For Profit Per Visitor
- Optimize pricing by focusing on profit per visitor for the clearest measure of success.
- It balances conversion rate, average order value, and margin percentage across changes accurately.
Strategic Shipping Thresholds
- Avoid giving free shipping to everyone; use minimum thresholds to boost average order value and profits.
- Personalize shipping offers and options for different customer segments to maximize profitability.