Drew Marconi

Guest Drew Marconi, Co-Founder & CEO of Intelligems, discusses price optimization and creative BFCM campaign testing. Topics include maximizing ROI through dynamic pricing strategies, using UTM parameters for targeting, increasing average order value, and the spectrum of testing and experimentation. They also explore the potential shift towards personalized websites and smoother checkouts with pricing optimization knowledge.

Drew Marconi, CEO of IntelliGems, discusses why traditional Conversion Rate Optimization (CRO) metrics are misleading. He argues for a profit-centric approach, emphasizing profit per visitor over mere conversion rates. Drew encourages marketers to run bold tests, even if they lower conversions, as potential profit gains can be worthwhile. Personalization of customer experiences and understanding cost structures are key themes, along with the importance of embracing innovative pricing strategies to enhance profitability in today’s challenging e-commerce landscape.

Drew Marconi, CEO and co-founder of Intelligems.io, shares insights on leveraging AI for eCommerce. He discusses how AI can enhance margin management through dynamic pricing and personalized experiences. Drew explains the differences in forecasting for fashion versus consumer packaged goods, and reveals common pitfalls brands face in customer acquisition. He also offers practical tips for integrating AI into businesses, especially for those skeptical about its effectiveness, all while navigating the complexities introduced by tariff pressures.