Conversion Tracking Playbook 95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
4 snips
Nov 21, 2023 Guest Drew Marconi, Co-Founder & CEO of Intelligems, discusses price optimization and creative BFCM campaign testing. Topics include maximizing ROI through dynamic pricing strategies, using UTM parameters for targeting, increasing average order value, and the spectrum of testing and experimentation. They also explore the potential shift towards personalized websites and smoother checkouts with pricing optimization knowledge.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Maximizing ROI with Dynamic Pricing Strategies
02:04 • 12min
Understanding UTM Parameters and Query Parameters for Targeting
13:48 • 2min
Strategies for Increasing Average Order Value
15:29 • 4min
The Spectrum of Testing and Experimentation
19:33 • 9min
Shifting Towards Personalized Websites and Smoother Checkouts with Pricing Optimization Knowledge
28:18 • 3min