95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Conversion Tracking Playbook
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Maximizing ROI with Dynamic Pricing Strategies
This chapter explores how brands can maximize their ROI through dynamic pricing strategies. It discusses the process of creating different offers and using real-time evaluation of conversion rates, average order value, and profit to allocate traffic towards the most profitable offer. The chapter also emphasizes the importance of personalization and targeted promotions in holiday campaigns.
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