95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Conversion Tracking Playbook
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Understanding UTM Parameters and Query Parameters for Targeting
This chapter explores the use of UTM parameters and how they are not being stripped in private browsing or link tracking protection. It discusses the targeting potential of query parameters like Facebook click ID or G click ID and the option of using URL parameters for unlocking specific experiences or offers.
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