95% of Brands Are Under-Priced -- Learn Why + Post Holiday Campaign Ideas + Tracking Price Tests w/Drew Marconi
Conversion Tracking Playbook
00:00
The Spectrum of Testing and Experimentation
This chapter explores the different levels of testing and experimentation that brands can engage in, emphasizing the need for consistency and ownership. It highlights the value of continuous testing and minimizing downtime between tests to enhance effectiveness. The chapter also discusses high-impact tests related to pricing, shipping rates, and landing pages.
Transcript
Play full episode
