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Save Your Margins: Pricing & Profit Optimization for Tariff-Impacted Businesses

eComFuel

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Adapting Pricing Strategies Amid Tariff Pressures

This chapter examines how tariffs and changing consumer behavior influence pricing strategies in eCommerce. It highlights businesses' adaptive measures such as optimizing supply chains and experimenting with non-list price strategies to maintain profitability. The discussion also emphasizes the significance of customer-oriented marketing tactics, like offering free gifts, in boosting conversion rates and average order value.

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