eComFuel Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost?
Jun 13, 2025
Explore the journey of a recent rebranding effort loaded with insights and lessons learned. Discover the emotional and financial costs involved, along with a candid look at the decision-making behind hiring a branding agency. The discussion delves into the intricacies of balancing professional expertise with expenses, while also considering alternative approaches that could yield similar outcomes. Whether you're a branding purist or a skeptic, get ready for an honest reflection on the process and its impact.
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Andrew's Rebranding Story
- Andrew Youderian shares the personal journey of rebranding eCommerce Fuel to Ecom Fuel.
- He wanted a modern identity reflecting members and a balanced entrepreneurial life.
Pros and Cons of Big Agencies
- Hiring a seasoned agency offers fresh perspective and cohesive brand identity execution.
- Yet high cost and some old-school thinking may limit agility and innovation.
Demand Honest Feedback Early
- Critically review all presented branding concepts and insist on revisions until aligned.
- Honest feedback early prevents delays and leads to final brand identity satisfaction.
