
30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Latest episodes

68 snips
Jan 21, 2025 • 54min
The Ultimate 5 Stage Sales Process to Speed Up Your Deals | 30MPC Playbook (Sell)
Discover a streamlined five-stage sales process designed to close deals quickly. The importance of aligning on problems and solutions is emphasized, alongside securing buy-in from decision-makers. Effective strategies for structuring sales calls and expediting negotiations are shared. Learn how to validate concerns and create actionable plans that enhance collaboration. Plus, explore tools for optimizing sales processes and aligning teams through innovative training techniques.

48 snips
Jan 20, 2025 • 40min
Winning Competitive Deals | Jason Bay | 30MPC Hall of Fame
Jason Bay, Founder and CEO of Outbound Squad, shares fascinating insights on navigating competitive sales deals. He emphasizes the importance of understanding why a prospect chose their existing solution to uncover their core motivations. Bay advocates for strategic questioning late in the process to confirm your standing as the top contender. He offers actionable tactics for addressing product gaps and steering conversations to highlight your strengths while exposing competitor weaknesses, ensuring you're prepared to win even in challenging rip-and-replace scenarios.

28 snips
Jan 16, 2025 • 41min
The Sales Leader SKO Survival Guide | JD Miller | Ep. 280 (Lead)
JD Miller, a successful Chief Revenue Officer with extensive experience at companies like Kantata, shares vital insights for conducting effective sales kickoffs. He emphasizes the importance of designing engaging name badges to foster interaction. JD also highlights the necessity of a follow-up plan post-SKO to maintain energy and engagement. He discusses managing session energy, suggesting high-energy activities early on, and the value of pre-vetting presenters to enhance the quality of presentations. His strategies aim to ensure a memorable and impactful sales kickoff.

50 snips
Jan 14, 2025 • 40min
How to Reframe Objections as Strengths | David Rosenstein | Ep. 279 (Sell)
David Rosenstein, a Top 1% Account Executive at LinkedIn, shares powerful sales strategies honed from his impressive career. He emphasizes the importance of getting permission to reframe weaknesses into strengths, maintaining authenticity in the sales approach. Listeners will learn to anchor high when multithreading, effectively engaging multiple stakeholders. David also discusses prepping for large meetings by personalizing discussions and handling objections with understanding. His insights promise to revolutionize how sales professionals navigate complex customer interactions.

56 snips
Jan 13, 2025 • 39min
How To Actually Challenge Customers | John Barrows | 30MPC Hall of Fame
In this insightful discussion, John Barrows, a top sales trainer with experience at Salesforce and Google, shares golden strategies for challenging customers effectively. He emphasizes the importance of prioritizing decision criteria and focusing on valuable insights to enhance client interactions. Barrows suggests leading with hypotheses based on research, asking targeted questions, and incorporating product demos throughout the conversation. This approach shifts the sales dynamic from traditional selling to problem-solving, ultimately driving better engagement and closing rates.

79 snips
Jan 9, 2025 • 43min
The No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman | Ep. 278 (Lead)
Eleanor Dorfman, a seasoned sales leader with experience at Retool and Segment, shares her insights on effective sales leadership. She emphasizes the 'no-exception' strategy for building trust and consistency within teams. Eleanor discusses the importance of SPFs for short-term behavior changes, while advocating for robust metrics, including win rates and forecast accuracy. Her approach to customer-first processes aims to minimize disruptions in sales, ultimately enhancing both team accountability and customer experience.

30 snips
Jan 8, 2025 • 14min
The Problem Proposition (Tone + Real Call Reviews) | Cold Calls to President's Club Course Preview Part 2
Cold calling can be a game changer, but emotional connections are crucial. The hosts highlight the importance of genuinely understanding clients' pain points rather than just reciting a script. They dive into critiques of actual calls, showcasing how tone and engagement impact success. Listeners learn to craft clear problem propositions and avoid common pitfalls, like lackluster solutions and weak calls to action. This entertaining exploration equips salespeople with fresh strategies to transform their approaches and enhance client interactions.

48 snips
Jan 8, 2025 • 17min
The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1
Discover why leading with a specific problem can transform your cold calls. Buzzwords won't cut it—articulate challenges that resonate with your prospects. Learn to craft a one-sentence solution that addresses their pain points directly. Tailor your messaging for different audiences, adapting to their level of seniority. Plus, gain insights on creating engaging sales calls that validate interest before asking for the meeting. It’s all about striking the right chord!

138 snips
Jan 7, 2025 • 41min
Why Most Salespeople Fail at Discovery Calls (And How To Fix It) | Mark Nietzel | Ep. 277 (Sell)
Mark Neitzel, Commercial Sales Manager at Procore Technologies, shares crucial insights into successful discovery calls. He emphasizes the importance of setting clear agendas and anchoring conversations to outcomes. By encouraging curiosity, salespeople can uncover additional pain points before diving into demos. Mark advocates for straightforward communication about goals, particularly in challenging scenarios. His strategies prioritize trust and engagement, aiming to help salespeople avoid common pitfalls and foster genuine connections with prospects.

30 snips
Jan 6, 2025 • 14min
Product Roadmap: Q1 2025 (Club Pass, New Club Member, Pipe Gen Teardowns)
Discover the exciting launch of the Club Pass program designed to empower sales pros with practical courses and a supportive community. Celebrate the addition of a new member known for exceptional negotiation skills. Dive into innovative sales training methods that challenge traditional approaches to pitching and closing. Explore an array of upcoming workshops focusing on cold calling and email strategies, aimed at elevating sales skills. The podcast emphasizes the importance of building a robust pipeline for the new year with collaborative selling tips.