30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Episodes
Mentioned books
38 snips
Apr 10, 2025 • 35min
How to Teach Discovery Without Confusing the Hell Out of Your Sales Team | 30MPC Playbook (Lead)
Unpack the secrets to mastering sales discovery calls with a straightforward 3x3 framework. Learn how to teach the journey of discovery by focusing on situation, operational problems, and business impact. Emphasize repetition and gradual skill development through coaching and role plays. Discover how to build evolving problem trees that reflect real conversations and challenges, enriching the sales engagement process. This approach not only simplifies training but also equips reps to connect with clients more effectively.
40 snips
Apr 8, 2025 • 56min
The Ultimate Discovery Call Framework Used by Top 1% Sellers | 30MPC Playbook (Sell)
Unlock the secrets of effective discovery calls with a three-part structure that establishes credibility and uncovers meaningful problems. Discover the power of Discovery Trees to guide conversations through layers of inquiry. Learn the art of balancing give and take by incorporating stories and insights to build trust. Master the crucial final minutes by assessing your prospect's buying intent and scheduling next steps on the spot. Dive into actionable techniques that leading sellers use to transform their calls into successful engagements.
14 snips
Apr 7, 2025 • 17min
Product Roadmap: Q2 2025 (The 30MPC Discovery Course is Here)
Discover groundbreaking strategies for successful sales through an engaging new course. Learn how to enhance your discovery calls with effective questioning techniques that build trust. Explore innovative tactics to break into enterprise accounts using AI without sounding cringey. Get insights on mastering one-on-one sales coaching sessions and hear plans for launching exciting new courses tailored for sales professionals. Uncover new approaches to foster genuine connections while navigating the challenges of the sales landscape.
12 snips
Apr 3, 2025 • 35min
Reignite Your Remote Sales Team With This One Tactic | Todd Caponi | Ep. 300 (Lead)
Todd Capponi, founder of Sales Melon and author of The Transparency Sale, dives into revitalizing remote sales teams. He shares how to conduct firmographic sprints through customer interviews to uncover vital insights. He emphasizes prepping customers before training sessions for true industry understanding and advocates for recognition over cash as a motivational tool. Capponi discusses the significance of fostering genuine connections and using targeted educational sprints to build confidence within sales teams.
70 snips
Apr 1, 2025 • 33min
How to Keep it Simple When Selling to Execs | Morgan Melo | Ep. 299 (Sell)
Morgan Melo, Strategic Account Director at Pave and a sales powerhouse known for closing $750K in a single quarter, shares her insights on selling to executives. She emphasizes the power of brevity, encouraging sellers to send quick bullet points instead of lengthy decks. Morgan also introduces the 'vibey demo' to spark interest and suggests resetting agendas mid-call for productivity. Finally, she discusses the importance of reverse-engineering buyer needs based on their reactions, ensuring deeper discovery in follow-up conversations.
46 snips
Mar 27, 2025 • 34min
How to Sell Without Sounding Like a Salesperson | Courtany Williams | Ep. 298 (Lead)
Courtany Williams, Director of Growth Sales at Insightly, shares her expertise in upselling and cross-selling strategies. She emphasizes the importance of tailoring demos to specific customer needs and encourages a collaborative approach in sales discussions. Courtany introduces the technique of inviting prospects to visualize solutions, enhancing trust and engagement. Additionally, she discusses the value of confirming customer buy-in before advancing discussions and how aligning next steps with customer goals can drive effective sales outcomes.
88 snips
Mar 25, 2025 • 37min
The #1 Mistake Reps Make When Moving from Disco to Demo | Kevin "KD" Dorsey | Ep. 297 (Sell)
Kevin "KD" Dorsey, a seasoned sales leader with experience in top organizations, shares vital strategies for enhancing sales demos. He emphasizes the importance of connecting demo features to real client problems using the KPIC framework. Dorsey introduces framing techniques like "Assuming We Can..." to lower defenses and encourage engagement. He also advocates for personalizing demos by referencing specific team challenges and highlights multithreading for collaborative success. Tune in for practical tips to transform sales techniques!
30 snips
Mar 20, 2025 • 37min
How to Help Your Team Find & Leverage Warm Referrals | Kelvin Sims | Ep. 296 (Lead)
Kelvin Sims, Senior Sales Manager at Vitally.io, shares his expertise in leveraging warm referrals to supercharge sales. He emphasizes creating a clear reference policy to streamline reference calls, which often spiral into chaos. Kelvin discusses optimizing the time between meetings with actionable steps to maintain sales momentum. He highlights using LinkedIn Sales Navigator to identify and facilitate connections, enhancing rapport with prospects. The conversation also touches on strategic introductions and maintaining strong relationships to generate valuable referrals.
47 snips
Mar 18, 2025 • 37min
Use This Discovery Call Formula to Get More Demos Booked | Kevin Dorsey | Ep. 295 (Sell)
Kevin Dorsey, a four-time CRO with expertise in sales and leadership, dives into the art of discovery calls. He emphasizes matching your tone to your questions to build trust, as mismatched tones can create skepticism. Dorsey advises against pushing economic impacts too soon and shares a three-step framework for probing problems: identify, uncover effects, and quantify urgency. He also suggests using multiple-choice questions to streamline responses and position yourself as a knowledgeable advisor. Tune in for actionable insights to boost your demo bookings!
62 snips
Mar 17, 2025 • 36min
Delivering Pricing Like a Pro | Belal Batrawy | 30MPC Hall of Fame
Bilal Batrawy, founder of LearnToSell.io and former Head of Sales at GTM Buddy, shares his insights on effective pricing strategies. He emphasizes limiting pricing options to three to simplify choices for prospects. Bilal discusses leveraging value-add incentives to steer customers towards larger packages and suggests presenting pricing in a range to avoid sticker shock. He also highlights the power of strategic comparisons to make premium options more appealing. Tune in for a masterclass in crafting successful pricing dialogues!
