30 Minutes to President's Club | No-Nonsense Sales How to Nail Discovery with a 1-Minute Product Tour (NOT a Demo) | Bite-sized Tactics
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Jun 18, 2025 Uncover the secret to transforming your sales calls with a 60-second product tour. Discover why this quick visual approach outshines traditional demos by sparking curiosity and facilitating deeper conversations. Learn the art of asking the right questions at the right time to identify new use cases and stakeholders. This strategy paves the way for faster discovery and more meaningful connections in your sales process.
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Use Quick Product Tours
- Use a 60-second product tour instead of slides or a full demo on the first call.
- Show the product to spark curiosity and immediately start discovery questions.
Census Product Tour Example
- At Census, Mallika showed the homepage with integrations in a product tour to tell a simple story.
- She illustrated how data flows from warehouses into tools like Salesforce, engaging prospects quickly.
Pause And Discover During Tours
- Pause during your product tour to ask questions when you see prospect reactions.
- This approach uncovers new use cases and additional stakeholders quickly for future calls.