30 Minutes to President's Club | No-Nonsense Sales Why Most Sales Processes Fail (How to Elite Sales Leaders Fix Them Fast) | Ep. 320 | Nathan Broome
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Jun 26, 2025 Nathan Broome, SVP of Sales and key architect at Outreach, shares his expertise in optimizing sales processes. He discusses the importance of clarity and preparation for teams, emphasizing the need for structured sales stages. Listeners gain actionable insights on mapping out sales calls and defining 'big wins' for each interaction. He advocates for focused analysis of underperforming stages, using metrics to refine strategies. With personal anecdotes from scaling successful teams, Broome proves that simplicity can drive sales success.
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Prep Team on Sunday Night
- Preparing your team proactively on Sunday night sets the tone for a successful sales week.
- Early planning around goals and urgent items improves focus and execution.
Map Detailed Sales Process Steps
- Map out your sales process at a granular level before, during, and after each call to identify gaps.
- Use tools like templates to support reps in meeting expectations at every stage.
Be Sales Reps' Personal Trainer
- Act as a personal trainer to your sales reps: plan their path, encourage them, and coach their execution.
- Consistent activity tracking enables meaningful coaching to improve performance.