30 Minutes to President's Club | No-Nonsense Sales The Cold Email Strategy That Actually Books Meetings in 2025 | Jason Bay | Ep. 321
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Jul 1, 2025 Jason Bay, CEO of Outbound Squad and a recognized sales influencer, dives into powerful cold email strategies. He introduces three types of irresistible offers that captivate prospects without a hard pitch. Listeners learn the art of the 'blind date meeting' and how to lead with visuals to engage clients. Jason emphasizes utilizing AI for personalized outreach and discusses crafting effective audit offers. He shares insights on enhancing discovery calls and the significance of involving decision-makers for successful pitches.
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Three Types of Offers
- Use three types of offers to increase meeting bookings: blind date, one-to-many insights, and one-to-one custom value.
- Start by hyping up the expert the prospect will meet with to add credibility and value.
Mystery Shopping as Insight
- Jason's client mystery shopped competitors to compare customer support response times.
- Sharing these insights opens conversations by directly addressing specific competitor gaps.
Power of Personalized Audits
- Provide custom one-to-one offers like audits or store experience analyses to differentiate your outreach.
- Using personalized visual content, such as photos or data, helps get the prospect's attention.