

30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…Get ready, you're going to President's Club.
Episodes
Mentioned books

Aug 30, 2023 • 33min
#197 - Making meaningful intros to move competitive deals (Shay Keeler, Sr. Director of Global Commercial NL Sales @ Outreach)
Shay Keeler, Sr. Director of Global Commercial NL Sales at Outreach, shares tips on making meaningful intros to move competitive deals. Topics include creating hit lists for open ups, proactive pipeline reviews, aligning on healthy deals, effective prospecting, and key takeaways from the episode.

Aug 29, 2023 • 10min
#196 - How Much Money Can You Make in Tech Sales? (Real Data)
Watch in full vibrant color: https://bit.ly/3QUELRr30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt....5 minutes, one tactic per video, with schweet visuals (real emails, roleplays) to make it even more actionable than the podcast.

Aug 23, 2023 • 28min
#195 - Leveraging your team to secure strategic deals (Brantley Berryhill, Head of Strategic Sales @ Atlan)
Head of Strategic Sales at Atlan, Brantley Berryhill, shares tips for securing strategic deals: leveraging team communication with Slack channels, involving leaders in conversations, and creating personalized references. He also emphasizes the importance of customer success and personal relationships in sales, as well as treating sales as a team sport by being transparent and asking for help. Additionally, he provides insights on optimizing sales email communication and managing inbox distractions.

5 snips
Aug 22, 2023 • 5min
#194 - How To Build Rapport In Sales (NO WEATHER TALK!)
Discover how to make a lasting impression in sales calls by avoiding typical salesperson behaviors and using prospects' worlds as conversation starters.

6 snips
Aug 18, 2023 • 8min
#193 - How To Prep For Your Next Sales Call
Learn about the importance of research and preparation for sales calls. Discover the importance of understanding the person and finding common ground. Understand the three buckets of information related to the company - past, present, and future.

Aug 16, 2023 • 42min
#192 - Conquering the chaos at the end of your deals (Todd Caponi, Founder, Speaker, & Workshop Leader @ Sales Melon)
Todd Caponi, Founder, Speaker, & Workshop Leader @ Sales Melon, discusses successful negotiations in sales, the importance of transparent pricing models, the four levers in negotiation, protection against termination for cause, the power of logic, stories, and emotion in sales, and tips for building a business case and prospecting.

8 snips
Aug 15, 2023 • 9min
#191 - Triple Your Email Replies With The 3x3 Cold Email
Learn how to write concise and effective cold emails with the 3x3 formula. Tailor cold emails to grab attention and generate interest. Create effective cold emails with personalized language and tips on writing the middle paragraph.

Aug 9, 2023 • 33min
#190 - Riding rising stars on the way to enterprise deals (Chris Surdi, Strategic Account Manager @ Ascend)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0FOUR ACTIONABLE TAKEAWAYS
Figure out your champion’s motives. This might look like supporting their business motives / aligning with their bonus/financial motives / or making them feel like they’re going to ink their next promotion.
The Sandwich Sale: Combine the groundswell at the bottom of the organization with executive momentum at the top to squeeze the middle managers into action.
Ask the executive: “Who’s your rising star?” They will often be the ones to drive your deal with the most velocity.
Land a single deal for $50-100k, then build an internal business case to expand on the account.
PATH TO PRESIDENT’S CLUB
Strategic Account Manager @ Ascend
Strategic Accounts @ Sourcegraph
Head of Enterprise Sales @ Segment
Enterprise Sales Executive @ Braintree (a PayPal company)
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal

11 snips
Aug 8, 2023 • 11min
#189 - I Book 1 In 3 Cold Calls with This Opener
The Heard The Name Tossed Around Opener - The first ever viral sales tactic I released is the opener that helped me book 1 in 3 cold calls. It's yours to steal now.THE LATEST FROM 30MPC
Tactic Teardown
Toolkits & Templates
THINGS YOU CAN STEALProspecting
Lavender: Sales Email Frameworks
ZoomInfo: 5 Plays, 30MPC Style
Woodpecker: Nick’s Sales Cadence
Orum: 5 Cold Call Objection Talk Tracks
Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max)
Boomerang: Tactics for Peak Productivity
RocketReach: 8 ways to triple your phone connects and email opens
Influ2: 9 Ways to Humanize Your Outreach
Discovery & Demo
Otter.ai: The Ultimate Discovery Checklist
Calendly: Speed up your sales cycle & increase revenue
Klue: Dismantling Competitors
Clari: How to Sell to the CFO
Sales Process
Pipedrive: 5 deal cheat codes to cut your sales cycle in half
Demandbase: 6 Templates to Accelerate Deals
Superhuman: 6 Ways To Be An Inbox Superhuman
Gong: Master Class
Qwilr: Sales Proposal Upgrade
Outreach: 1 Sequence to Create and 5 Templates to Close
Salesloft: Selling to Power
ONE ASKYou know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.It will increase your chances of making President’s Club by 227%.Okay maybe not, but we’d still really love you for it :)TIMESTAMPS(00:00) Intro(01:34) Traditional Openers(02:21) Intro Heard The Name Tossed Around Opener(02:38) Lead With Common Thread(03:05) Introduce Yourself(03:18) Have You Heard Our Name Tossed Around?(03:20) Talk Track(03:38) Breakdown(08:20) Recap

Aug 4, 2023 • 4min
#188 - Got Hung Up On? Use This Cold Call Script (Youtube Opening Week)
Watch in full vibrant color: https://bit.ly/3KjHrnz30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt....5 minutes, one tactic per video, with schweet visuals (real emails, roleplays) to make it even more actionable than the podcast.


