30 Minutes to President's Club | No-Nonsense Sales #189 - I Book 1 In 3 Cold Calls with This Opener
11 snips
Aug 8, 2023 AI Snips
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Breakthrough Cold Call Story
- Armand used to cold call law firm partners and got poor results until he changed his opener.
- After switching to the "heard the name tossed around" opener he booked five meetings in one week instead of one in five weeks.
First Five Seconds Decide Everything
- Prospects categorize callers as a rando within the first five seconds of a cold call.
- If you sound like a generic caller you lose attention before your pitch matters.
Lead With The Common Thread
- Lead with a specific common thread you share with the prospect before introducing yourself.
- Then say your name briefly and immediately ask, "Have you heard our name tossed around?"