#189 - I Book 1 In 3 Cold Calls with This Opener
30 Minutes to President's Club | No-Nonsense Sales
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How to Lead a Cold Call With a Common Thread
When a prospect picks up a cold call, they're trying to categorize you as a rando or not. The herd the name tossed around opener flips those openers on their head. In fact, you are not even going to introduce yourself at the beginning of the call. You want them to feel a little weird if they haven't heard your name tossed around. And there's a lot that you can do with your tone on third question.
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