30 Minutes to President's Club | No-Nonsense Sales #191 - Triple Your Email Replies With The 3x3 Cold Email
8 snips
Aug 15, 2023 Learn how to write concise and effective cold emails with the 3x3 formula. Tailor cold emails to grab attention and generate interest. Create effective cold emails with personalized language and tips on writing the middle paragraph.
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Front-Load The Prospect
- Lead with the prospect and their problem before talking about yourself or features.
- Keep emails to three short bodies: problem, value, and a low-friction ask.
Avoid Feature Dumps And Long Emails
- Avoid long, feature-dump emails that start with you and your product.
- Keep paragraphs short; long multi-paragraph cold emails get deleted immediately.
One-Sentence Value And Soft CTA
- Use a one-sentence value statement that explains how you solve the specific problem.
- Finish with a low-friction call to action like "open to learning more?" instead of asking for a meeting.