Run a Profitable Gym

Today’s guest has driven up revenue in his gym by 3.5X since starting mentorship with Two-Brain, and his January 2024 total earned him a spot on the Top 10 revenue leaderboard—which ran from $58,000 to $125,000 USD.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with revenue leader Chad Pinther, co-owner of Colfax Strong Strength and Conditioning, a CrossFit affiliate in Denver, Colorado. With the help of a mentor, Chad and wife Esther identified a few key areas where they could increase revenue in the gym. They focused on No Sweat Intros/free consultations with new members and goal reviews with current clients, and they added an in-house nutrition program to create a new revenue stream. Colfax even hired a full-time sales director—an investment that brought returns in just a few months. Chad’s sales director has nearly doubled the gym’s close rate and is selling high-ticket packages through the Prescriptive Model. He’s helping clients meet their goals faster and boosting gross revenue for the gym. Most importantly, the new hire has given Chad and his wife more time to focus on other areas of the business. LinksPrescriptive Model Gym Owners UnitedBook a Call1:10 - What goes intro the big number3:37 - How Two-Brain helped Chad9:38 - Bringing on help19:21 - Steps to success27:57 - Taking that first step

If you’re not selling personal training in your gym, you’re missing out on a lot of revenue.In today’s episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper show how gym owners can boost revenue by $10,000 or more without adding any new clients. Chris explains exactly how to use Goal Review Sessions and the Prescriptive Model to start selling personal training to your existing members to help them meet their goals more quickly. And he even tells gym owners what to say, word for word, to offer PT add-ons without feeling like slimy salespeople. Write down his lines, practice saying them to clients and start using them today to help members solve fitness problems fast. If you do, your gross monthly revenue will go up!You can get the full guide “How to Add $10K in PT Without Adding a Single Member” by joining Gym Owners United and DMing Chris on April 2. LinksGym Owners UnitedThe Prescriptive Model"Help First" by Chris CooperChris Cooper Interviews Greg GlassmanBook a Call1:33 - Group members to personal training6:28 - Hybrid drop-down membership10:59 - How do we scale?14:41 - Semi-private training18:29 - Exactly what to say to clients

Titans Sports Academy, owned by Chance Beam, made Two-Brain’s Top 10 leaderboard for revenue in January 2024. Each gym in the top 10 brought in over US$50,000, and the top gym grossed over $125,000!Chance has been in business for over 20 years, and his program has propelled several athletes into Major League Baseball. In fact, seven of his former players are in the big leagues right now, including World Series champion Nathaniel Lowe of the Texas Rangers. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Chance, who shares revenue-boosting strategies that can work in any type of gym. Chance’s main piece of advice? Look for opportunities to service your clients’ needs. Whether that’s through apparel sales, personal training or something else, solve problems for your customers. In return, they’ll stay with you longer and spend more, boosting your length of engagement (LEG), average revenue per member (ARM) and lifetime value (LTV).Listen to Chance break down problem solving in the gym business, and don’t miss his practical ideas for boosting revenue in your gym. LinksGym Owners UnitedBook a Call0:46 - Revenue stream breakdown4:36 - Sports training academy10:31 - The great accident19:35 - What’s your main focus?23:04 - Rocket-ship moment

Six-figure monthly gross revenue at a CrossFit gym? It can be done, and we have proof. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper presents the January 2024 Top 10 revenue leaderboard. The numbers, which are rolling three-month averages, run from $58,330 to $125,606 USD.After the Top 10 rundown, Chris shares quotes straight from the gym owners so you can replicate their success in your fitness business. A quick summary of their advice? Keep it simple. Focus on improving your basic metrics, one at a time.That’s called “virtuosity in business"—which is the theme for this year’s Two-Brain Summit.LinksGym Owners United2024 Two-Brain SummitBook a Call1:23 - January 2024 leaderboard6:10 - Stability is the theme7:39 - Quotes from the leaders16:41 - Headcount is good but ARM is best

Discover how Kieran O’Dwyer runs successful gyms in Australia with a budget-friendly marketing funnel starting from Google Business Profile to Facebook. Learn about leveraging Instagram, showcasing client success stories, efficient content creation with Canva, maximizing lead nurturing strategies, and optimizing gym onboarding for successful marketing.

In this episode of “Run a Profitable Gym,” host John Franklin is joined by Two-Brain founder and CEO Chris Cooper.They provide a glimpse into the upcoming Two-Brain Summit, happening June 8 and 9 in Chicago. Some of the incredible speakers for this year’s event include Jonathan Goodman, Jason Khalipa, Brian Chontosh and coaches from Mayhem Nation. Attendees will also get to grill a panel of experts from Kilo, PushPress, WodBoard and Wodify with questions such as “why aren’t gyms keeping clients longer?” and “what’s most important for gym owners right now?”Finally, John and Chris dive into Chris’ latest book, “Millionaire Gym Owner,” which shares the personal paths over a dozen gym owners used to reach $1 million net worth. Chris is handing out 60 copies of “Millionaire Gym Owner” for free right now—first come, first served. Get yours by joining the Gym Owners United group and DMing him. LinksTwo-Brain Summit tickets Book a Call1:29 - Events aren’t losses, they’re investments11:28 - 2024 workout and coaching partners20:51 - Tinkers at the 2024 summit33:31 - Don’t feel guilty about money35:52 - Abundance mindset

In this episode of “Run a Profitable Gym,” Chris Cooper and Mike Warkentin run through the jaw-dropping speaker lineup for the 2024 Two-Brain Summit, which goes down June 8 and 9 in Chicago.At the Summit, gym owners will hear about everything from building $1-million net worth to leveraging the four different personality types found in a business. Coaches will upgrade their skills and learn how to build careers in fitness by generating more revenue for themselves and their gym.  Among those taking the owners stage are 2008 CrossFit Games champ Jason Khalipa, Brian “Tosh” Chontosh, Jonathan Goodman and Carrie Wilkerson. Speakers on the coaches stage include Bill Parisi, along with Christi Novak and Darren Hunsucker of Mayhem Nation. And these speakers won’t just be lecturing; they’ll run interactive workshops where you’re given simple, actionable tasks to complete on the spot to improve your gym or career. LinksBe sure to get tickets before they sell out: Two-Brain SummitGym Owners UnitedBook a Call0:38 - 2024 speaker lineup7:23 - Think "workshop not lecture"13:30 - The four avatars21:11 - Be curious about your members27:42 - Keep your business growing

Have you ever heard of a gym with a waiting list?CrossFit Leiden in the Netherlands has capped its membership at 400 clients. Instead of adding more people, the gym is focused on retention, increasing value for clients and raising average revenue per member (ARM).In this episode of “Run a Profitable Gym,” host Mike Warkentin chats with gym co-owner Jeroen van Duijn to learn how CrossFit Leiden obtained—and retained—so many clients.One of CrossFit Leiden's top strategies for getting new clients is a weekly bring-a-friend event, and Jeroen shares exciting tips for making similar events successful at your gym. To hold onto each new patron, members of Jeroen’s team focus heavily on relationship building and the client experience. From No Sweat Intros to Goal Review Sessions to 100-visit gifts, the gym has touchpoints all along the client journey to make sure clients keep coming back—and want to bring their friends. LinksGym Owners UnitedBook a Call 0:56 - "I don’t want to increase my client count"6:57 - Jeroen’s projects9:12 - The client journey15:58 - Finding great clients22:18 - Making some changes

Focusing on retention can improve just about every metric in your gym, from average revenue per member to length of engagement. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Cooper, Two-Brain founder and CEO, about all things retention.They dial in on the five pillars of retention: results, fame, compatibility, consistency and referrals. Chris explains what each is and why it matters. Then he provides five actions you can perform today to start keeping clients in your gym longer. And these strategies aren’t pulled out of thin air—they’re proven to work based on data from about a quarter of a million gym members around the world. For more support, and to get Chris's new “Never Lose a Client Again” guide, join the Gym Owners United group. LinksThe Prescriptive ModelGym Owners UnitedBook a Call0:38 - What is retention and why does it matter? 6:49- 5 pillars of retention26:42 - Actions you can take today32:11 - Get after referrals

Could you acquire over 400 members for your gym? And if you hit that total, could you hold onto them?Today on “Run a Profitable Gym,” host Mike Warkentin chats with Rune Laursen, owner of BoxLife/CrossFit 5512 in Denmark. Rune made our December 2023 Top 10 leaderboard for client count, which ran from 324 to 1,034 members.Rune’s already improved on his late-2023 stats: His gym now has 512 members and is steadily growing. He explains how he brings in and retains so many clients by using No Sweat Intros, Goal Review Sessions and the Prescriptive Model—and he backs up everything he says with data!Rune credits much of his retention success to adding a CSM—a client success manager. He’s even looking at hiring a second CSM to ensure he holds onto all his hard-earned members.Tune into this data-packed episode to learn how to expand your gym’s membership and build systems to support its growth.LinksThe Prescriptive Model Gym Owners UnitedBook a Call1:37 - Rune’s retention5:17 - Goal reviews & retention10:36 - Always be calling17:09 - Systemizing for success26:33 - Final thoughts