Titans Sports Academy, owned by Chance Beam, made Two-Brain’s Top 10 leaderboard for revenue in January 2024. Each gym in the top 10 brought in over US$50,000, and the top gym grossed over $125,000!

Chance has been in business for over 20 years, and his program has propelled several athletes into Major League Baseball. In fact, seven of his former players are in the big leagues right now, including World Series champion Nathaniel Lowe of the Texas Rangers.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Chance, who shares revenue-boosting strategies that can work in any type of gym.

Chance’s main piece of advice? Look for opportunities to service your clients’ needs. Whether that’s through apparel sales, personal training or something else, solve problems for your customers.

In return, they’ll stay with you longer and spend more, boosting your length of engagement (LEG), average revenue per member (ARM) and lifetime value (LTV).

Listen to Chance break down problem solving in the gym business, and don’t miss his practical ideas for boosting revenue in your gym.

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0:46 - Revenue stream breakdown

4:36 - Sports training academy

10:31 - The great accident

19:35 - What’s your main focus?

23:04 - Rocket-ship moment