Smart Marketing: Getting Leads on a Shoestring Budget

Check out these monthly marketing stats from today’s guest:

About 60 leads, 25 appointments, 23 shows and 18 closes.

These are great numbers, and gym owner Kieran O’Dwyer isn’t breaking the bank to post them.

In this episode, host John Franklin sits down with Kieran to learn how he’s built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia.

Kieran’s marketing strategy starts with posts on Google Business Profile and Instagram, and then leads are moved to a more personal setting on Facebook.

By the time leads book appointments at one of Kieran’s gyms, they typically already understand pricing and respect the gym’s authority, professionalism and communication. From there, closing the sale is easy.

This episode is packed full of tactical and inexpensive strategies for boosting lead generation and sales—tune in to hear them all.

Links

Gym Owners United

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00:51 - Kieran and his gym

7:32 - Be sure to get photos

18:32 - Starting the conversations

26:41 - One more piece of the puzzle

34:51 - Kieran’s onboarding