Smart Marketing: Getting Leads on a Shoestring Budget
Mar 22, 2024
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Discover how Kieran O’Dwyer runs successful gyms in Australia with a budget-friendly marketing funnel starting from Google Business Profile to Facebook. Learn about leveraging Instagram, showcasing client success stories, efficient content creation with Canva, maximizing lead nurturing strategies, and optimizing gym onboarding for successful marketing.
44:16
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Podcast summary created with Snipd AI
Quick takeaways
Consistent social media posting and engagement tactics demonstrate strong brand awareness strategies.
Utilizing Google My Business and Facebook for lead nurturing leads to effective lead generation.
Building personal connections and offering high-ticket packages result in successful sales conversion strategies.
Deep dives
Effective Social Media Strategy for Gym Promotion
Consistency in posting on Instagram, utilizing a content calendar for diverse posts, engagement tactics such as tagging members in stories, and providing guides relevant to target audience demonstrate strong brand awareness strategies.
Lead Generation and Engagement Process
Utilizing Google My Business for reviews, adding engaged Instagram followers to personal Facebook for nurturing, creating active engagement in Facebook groups, and guiding potential leads towards booking sales appointments show an effective lead generation and engagement process.
Sales Conversion Techniques and Onboarding Process
Emphasizing personal connection in sales appointments, offering high-ticket onboarding packages, ranging from $550 to $1500, with different levels of personal training, and focusing on building trust and familiarity for conversion illustrate successful sales conversion strategies.
Time Management and Progression Tips
Starting small and gradually implementing marketing strategies, allocating minimum 30-45 minutes daily for social media content creation, avoiding perfectionism, prioritizing Instagram stories, and consistent posting for quality and organic growth are key tips for effective gym marketing and management.
Community Engagement and Lead Follow-Up Strategy
Encouraging community engagement through interactive posts, nurturing leads by personal follow-ups through manual CRM, utilizing Google reviews for social proof, and implementing regular content sharing across platforms enhance lead follow-up and community building efforts.
Starting Points for Overwhelmed Gym Owners
Beginning with consistent Instagram story posts, slowly building up to a regular posting schedule on Instagram, focusing on engaging content, and leveraging member stories for organic reach are recommended starting points for gym owners feeling overwhelmed by comprehensive marketing strategies.
Check out these monthly marketing stats from today’s guest:
About 60 leads, 25 appointments, 23 shows and 18 closes.
These are great numbers, and gym owner Kieran O’Dwyer isn’t breaking the bank to post them.
In this episode, host John Franklin sits down with Kieran to learn how he’s built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia.
Kieran’s marketing strategy starts with posts on Google Business Profile and Instagram, and then leads are moved to a more personal setting on Facebook.
By the time leads book appointments at one of Kieran’s gyms, they typically already understand pricing and respect the gym’s authority, professionalism and communication. From there, closing the sale is easy.
This episode is packed full of tactical and inexpensive strategies for boosting lead generation and sales—tune in to hear them all.