Smart Marketing: Getting Leads on a Shoestring Budget
Run a Profitable Gym
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Marketing Strategies for a Gym on Instagram
The chapter delves into the process of selling high-priced group training in a small town by establishing professionalism, targeting the right audience on Instagram, and conveying value to potential clients. It highlights the importance of branding and positioning strategies, emphasizing simplicity and engaging the primarily 35 to 45-year-old mom demographic. The conversation also discusses leveraging social media stories, incorporating photography tasks in coaches' procedures, and using a burner phone for consistent posting to increase visibility and engagement.
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