512 Members: How BoxLife/CrossFit 5512 Did It in Denmark

Could you acquire over 400 members for your gym? And if you hit that total, could you hold onto them?

Today on “Run a Profitable Gym,” host Mike Warkentin chats with Rune Laursen, owner of BoxLife/CrossFit 5512 in Denmark. Rune made our December 2023 Top 10 leaderboard for client count, which ran from 324 to 1,034 members.

Rune’s already improved on his late-2023 stats: His gym now has 512 members and is steadily growing. He explains how he brings in and retains so many clients by using No Sweat Intros, Goal Review Sessions and the Prescriptive Model—and he backs up everything he says with data!

Rune credits much of his retention success to adding a CSM—a client success manager. He’s even looking at hiring a second CSM to ensure he holds onto all his hard-earned members.

Tune into this data-packed episode to learn how to expand your gym’s membership and build systems to support its growth.

Links

The Prescriptive Model

Gym Owners United

Book a Call

1:37 - Rune’s retention

5:17 - Goal reviews & retention

10:36 - Always be calling

17:09 - Systemizing for success

26:33 - Final thoughts