Run a Profitable Gym Exactly How They Drove Gym Revenue Up 3.5X
Today’s guest has driven up revenue in his gym by 3.5X since starting mentorship with Two-Brain, and his January 2024 total earned him a spot on the Top 10 revenue leaderboard—which ran from $58,000 to $125,000 USD.
In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with revenue leader Chad Pinther, co-owner of Colfax Strong Strength and Conditioning, a CrossFit affiliate in Denver, Colorado.
With the help of a mentor, Chad and wife Esther identified a few key areas where they could increase revenue in the gym. They focused on No Sweat Intros/free consultations with new members and goal reviews with current clients, and they added an in-house nutrition program to create a new revenue stream.
Colfax even hired a full-time sales director—an investment that brought returns in just a few months.
Chad’s sales director has nearly doubled the gym’s close rate and is selling high-ticket packages through the Prescriptive Model. He’s helping clients meet their goals faster and boosting gross revenue for the gym.
Most importantly, the new hire has given Chad and his wife more time to focus on other areas of the business.
Links
Prescriptive Model
Gym Owners United
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1:10 - What goes intro the big number
3:37 - How Two-Brain helped Chad
9:38 - Bringing on help
19:21 - Steps to success
27:57 - Taking that first step